Car Logos

Mercury logo

Mercury logo

Mercury is a name that stands for the brand of American cars, part of the company Ford. Production was neglected for the sale of middle-class cars between the models “Ford” and “Lincoln”. Since January 2011, cars of this brand are not produced.

History Mercury logo

History Mercury logo

Like many other companies, the emblem of “Mercury” has changed over the years. This name was invented by Edsel Ford, who is the son of the founder of Ford Motors Company – Henry Ford. The name was given in honor of the ancient Greek god of trade. He possessed dexterity, cunning, and speed.

If you recall the mythology of ancient Greece, it was him who had sandals with wings on them. Of course, the emblem of the first car depicted the god Mercury; he was also a symbol of the brand. Choosing the name of the brand, the manufacturer made bets on high trade. For a long time, the brand was known for its performance, which could only be revived in 2003, but for a short time.

Replacement occurred only in the late 60-ies. The ancient Greek god in the circle was replaced with an image of the cat’s head with an open mouth that denotes enthusiasm and vitality. At that time, the same symbol was used in the advertising of “Mensury Coher” muscle of the 1967 car produced. After more than 20 years, the emblem changed its appearance dramatically.

Mercury emblem

Mercury cars were sold in the markets of the USA, Canada, Mexico and the Middle East. The first model of this brand was released in 1939 and was called “MERCURY8”. The production process lasted until 1942. Also during the Second World War, the company began to produce ambulances and light buses.

“Mercury” produced cargo, compact cars, as well as convertibles. In 2000, the brand became a subsidiary of the Lincoln Company. Since 2003, the Mercury brand has announced the gradual liquidation and transfer of employees to Lincoln.

Logo Mercury

Mercury logo

In the mid-1980s, the logo was replaced with a logo that looked like three curved lines of silver color, located in a full circle with a black background. It is the three lines that are stylized with the letter “M,” which indicates the name of the brand. It is worth noting that originally depicted graphic elements with an abstract image, which conducted an association with the brand, i.e., emblems, and then began to use the stylized alphabetic name – the logo.

Font of the Mercury logo

Font Mercury logo

The font on the last logo was the “Karmina Sans SemiBold.”

Mahindra logo

Mahindra logo

Mahindra & Mahindra began its history in 1948 on the basis of an already existing company, specializing in the production of machinery, automotive and agricultural, as well as spare parts for cars. Subsequently, the company expanded its production capabilities, started producing gasoline engines, flow meters, and other industrial process control devices

History Mahindra logo

Mahindra & Mahindra Logo

Mahindra & Mahindra – is more than two dozen models of motor and road transport, which were developed taking into account the expectations and wishes of each of the company’s customers. Moreover, the concept of the company’s work tends to exceed customer expectations.

The company has been operating since 1948, and in 2016 the volume of annual production was from 150 to 200 thousand units of equipment. And modern technology, the cost of which compares favorably with the development of producers of richer countries.

In 1994, a group of companies that are part of Mahindra & Mahindra underwent a reorganization. Six independent or almost independent enterprises were singled out, among which the automakers, manufacturers of agricultural machinery and spare parts for this equipment proved to be the most successful.

logo Mahindra

In 2007, the company’s products were awarded even to the Japanese medal “Quality” – the only one of all Indian manufacturers.

The last change in the visual identity of Mahindra & Mahindra occurred in 2013, and it was connected … with a crisis and a decline in sales. In connection with such unfavorable circumstances, the company was simply forced to update the logo, launch a project to train young entrepreneurs involved in transportation, and significantly expand its dealer network in India. And in the novelty of the Mahindra & Mahindra – a sports truck Quanto Compact SUV, taking into account the specific wishes of the Indians, there were “places for yoga.” And all this – because of the crisis.

And in the Manifesto of the company, there were such words: “Today is a perfect day to do more, break one more barrier, do not hold back the past, but focus on the future.”

Emblem Mahindra

Emblem Mahindra

The emblem of Mahindra & Mahindra was changed in 2000, and these changes were associated with the successful entry of the Mahindra Scorpio into the market. At first, the car was presented as a concept, and since 2002, it went to the series. In turn, this meant exporting and an urgent need to create a memorable visual image – emblem, logo.

In 2009, the brand was recognized as one of the most authoritative on the world scale, and one of the 20 largest enterprises in India.

Symbol Mahindra

Symbol Mahindra

The Mahindra & Mahindra symbol for a long time was and remains a stylized letter M, more like a road going into the distance. And this is not surprising: this symbol has several meanings. It means a bright future, which is already around the corner. And the prospects for technological innovation (because in India, not all roads even roughly resemble the highway, which hints at the symbolism of the enterprise). And the ambitions of each customer, supported by the company.

Font of the Mahindra logo

Font Mahindra logo

When developing the logo, the font which is distinguished by the smoothness and fine lines was used at first. However, when changing the logo and adding the word Rise, the emphasis was on a rhythmic, well-fitting geometry and at the same time a very dynamic font with diagonal bevels. The new font gave the whole logo an originality and a context of direction to the future, characteristic of the renewed brand.

Color of the Mahindra logo

Color Mahindra logo

Orange color was used at first for the company’s logo, the most popular and considered a favorable color for both clothing and home, and in the twentieth century – for technology. In Indian culture for men, orange is the color of courage, for women – the color of a successful marriage and a stable family, and so on. However, only the logo was originally orange, while the name remained gray. Subsequently, gray – the color of stability and “grounding” is preserved, but the brightness of the logo was given a red color, symbolizing the sun. 

Bajaj logo

Bajaj logo

The automaker Bachraj Trading Corporation Private Limited began its work on November 29, 1945. The primary goal of the young company was the supply to India of 2 and 3-wheeled wagons. Own company logo was not concerned with the company, limiting the use of blue for the name of the company.

History Bajaj logo

Bajaj logo

The Bajaj brand was created only in 1972, to promote the company’s own motor vehicles to domestic and foreign markets – motorcycles, mopeds, scooters, cars. In 1959 the company received a license for the production of motor and automobile equipment, and began production, the main task of which was the creation of compact and critically cheap vehicles for the domestic market.

The first scooter, Bajaj Chetak, was released in 1972, and during this period, the acquisition of its own brand identity for the company was principled.

The first logo appeared in the company roughly in the early 1970s and was a stylized letter “B,”  in blue and included in the circle. Subsequently, the circle gained volume, further harmonizing the logo.

The Bajaj brand is considered the creator of the first ATV manufactured in India. That was Bajaj RE60. This is no longer a tricycle, but it is not a car, although it can be argued with the latter because it is difficult to find differences outwardly, for it resembles a small hatchback. Compact and sufficiently protected (there are seat belts), Bajaj RE60 can move both on gasoline and on liquefied gas. But most importantly – the cost of this baby is a record low and does not exceed 2.5 thousand dollars, which is especially important for the Indian, as well as for other emerging economies.

Logo Bajaj

Logo Bajaj

The brand logo actually changed one day – in 2001, when besides manufacturing, the manufacturer intensified the export of its products. In the light of such changes, the need for the original brand logo became an urgent necessity, and the company’s management turned to professional designers.

Symbol Bajaj

Symbol Bajaj

The first logo of the company for almost three decades of existence has won an absolute trust of consumers. However, in 2001 it was time for a change, and the owners of the brand trusted the design studio Elephant Design. From the harmonious, enclosed in a circle or even the sphere of a symbol, designers created a dynamic and stylish, more than independent and recognizable sign with a deep content. In fact, it’s all the same as the first letter of the brand, but it’s already quite different. The dynamics of the image are fascinating and allows you to attach your story to the success stories of the company.

Font of the Bajaj logo

Font Bajaj logo

Formally, the font logo was changed in principle only in 2001. From a fairly ordinary, quite symmetrical, but noticeably geometric, with protruding elements of letters, it turned into a steady-rhythmic one, each letter of which acquired completeness and seemed to be enclosed in an invisible square. The brand, thus, has found the missing solidity and self-confidence.

Color of the Bajaj logo

Color Bajaj logo

The color solution of the logo in the history of the brand has not fundamentally changed. Generally, it is difficult to overestimate the sign of blue for the company and Indian culture.  Its symbolism, poise, and depth, throughout the whole period of the brand’s existence, was aimed at forming a positive and trusting attitude towards the manufacturer.

Gumpert logo

Gumpert logolo” is supercar produced by the German company “Gumpert Sportwagenmanufaktur GmbH,” whose headquarters are located in Altenburg. The main feature of these cars is unmatched speed. These are racing cars allowed for driving on general-purpose highways. The shield is on the logo of “Gumpert” in the upper part of which there is an inscription “Gumpert” and the remaining space is occupied by a griffin on a red field. The red area of the shield is framed by a light brown border.

History Gumpert logo

gumpert apollo logo

The designer of cars «Gumpert Apollo» was the founder of the company – Roland Gumpert. Accordingly, the logo was also created by him in the process of developing a general design concept for the first supercar brand.

The logo Gumpert

logo Gumpert

From the automotive industry, the presence of a shield as a logo is a safety for the driver of the car and passengers. Such an emblem for “Gumpert Apollo” is quite suitable, because the developers were not only thinking about high-speed devices but also ensuring maximum and uncompromising security.

In addition to all of the above, one entertaining fact should be mentioned. According to myths and legends, the griffon often preferred to choose horses as horses. Perhaps the designers did not even think about such a component of this logo, but such a link is pretty obvious and witty.

Symbol Gumpert

gumpert symbol

The symbol of the logo is the griffin standing on its hind legs. This mythical being is the embodiment of strength and unruliness. Few can compete in power and agility with a griffin.

The presence of a majestic and formidable bird indicates that cars of the brand “Gumpert Apollo” are created to win. They are created to be the first in everything. Also, it should be mentioned that the griffin is not only graceful but also of natural grace. This can also be said about the car on whose logo it is depicted. The car looks simply awesome and at the same time can boast of excellent maneuverability, both on the race track and on the motorway.

Font of the Gumpert logo

Gumpert logo

At the top of the logo, there is an inscription “Gumpert” It is written in large Latin letters. It is noteworthy that the inscription is located just above the griffin. Thanks to this, it was possible for the designers to emphasize that all the strength, agility and speed of the griffin are only a part of the cars of this brand.

Letters are black. If you go deeper into the study of heraldry, the black color symbolizes caution, wisdom, and constancy in trials. All this is inherent in cars that are manufactured by the company “Gumpert Sportwagenmanufaktur GmbH.”

Color of the logo Gumpert

Color Gumpert logo

In addition to black, the logo consists of the following colors:

  • Red – symbolizing the struggle and the desire for new victories.
  • Light brown, as close as possible to orange, which in ancient times was symbolized by gold. He points to power, and the desire to be the first in everything.
  • White, symbolizing silver. This color indicates wealth (“Gumpert Apollo” costs over 200 000 dollars)

To date, the automotive industry produces 21 cars on the logos of which there is a horse. But especially one should pay attention to one of the competitions when on the track came “Ferrari 458 Italia” and “Gumpert Apollo.”

Polestar Logo

Polestar Logo

The history of Polestar started in 1996, yet it acquired the status of a standalone brand only in 2017. The Polestar logo has been modified once. Both the versions are the visual representation of the metaphor behind the brand’s name.

Tata Motors Logo

Tata Motors Logo

Tata Motors Limited is a multinational automaker “worth” $42 billion. The product range varies from cars and SUVs to buses and trucks. Tata Motors logo is close to the emblem of Tata Group.

Ram Logo

Ram Logo

The iconic Ram logo evolved from the ram’s head hood ornament that made its debut in the late 1920s. However, it had not become the brand’s standard badge until 1993. Originally, the logo belonged to the Ram Truck’s parent brand Dodge.

Pagani Logo

Pagani Logo

Pagani Automobili is a well-known Italian specialty auto-maker focusing on supercars and carbon fiber. The company is based not far from Modena, Italy.

Scion Logo

Scion Logo

The Scion brand boasts quite an attractive and sleek logo.

Corvette logo

Corvette logo meaning and history

Robert Bartholomew created the first version of the Corvette logo shortly before the car itself was introduced in 1953. The Corvette symbol consisted of two crossing poles, with two flags (a checkered flag and the US flag).

Saturn logo

Most people think that the Saturn logo represents the planet and its ring. However, it’s not exactly the case!

Eagle logo


Unlike other marques that belong to Chrysler (for instance, Dodge or Plymouth), the Eagle vehicles did not bear the Chrysler “pentastar” logo. Instead, they had a unique Eagle head logo.

Smart logo


Founded 1994
Headquarters Böblingen, Germany
Key people Annette Winkler (CEO)
Owner Daimler AG

Smart is a relatively young automobile manufacturer, as it has been around since the 1970s. The brand belongs to Daimler AG. The company specializes in microcars.

Skoda logo


Founded 18 December 1895
Founder Václav Laurin and Václav Klement
Headquarters Mladá Boleslav, Czech Republic
Key people Bernhard Maier (Chairman of the Board of Directors)
Christian Klingler (Chairman of the Supervisory Board)
Parent Volkswagen Group
Subsidiaries Škoda Auto Deutschland GmbH
Skoda Auto India Private Ltd.
Škoda Auto Slovensko s.r.o.

Skoda is a Czech automaker founded in 1895. Over its history, it has changed logos several times. In the 1990s, the iconic deep green winged arrowhead was introduced, and it was placed inside a black circle.

SEAT logo


Founded May 9, 1950
Founder Instituto Nacional de Industria
Headquarters Martorell, Spain
Key people KFrancisco Javier García Sanz (Chairman, Board of directors)
Luca de Meo (Chairman, Executive committee)
Alejandro Mesonero-Romanos (Design Director)
Parent Volkswagen Group

SEAT, S. A. is a Spanish automaker, which was founded in 1950 in Martorell, Spain, and today belongs to the German Volkswagen Group. SEAT stands for “Sociedad Española de Automóviles de Turismo”.

SsangYong logo


Founded 4 March 1954
Headquarters Seoul, South Korea
Key people Lee Yoo-il (CEO)
Parent Mahindra & Mahindra Limited

SsangYong (now SsangYong Motor ) is a South Korean car manufacturer founded in 1954 and famous for jeeps, which it produced for the U. S. army. Today it embraces quite a range of vehicle types.

Saab logo


The Saab make of cars, which ceased to exist in 2012, had gone through a series of logotypes ranging from minimalistic, clear wordmarks to comparatively complicated emblems.

Opel logo


Founded January 21, 1863
Founder Adam Opel
Headquarters Rüsselsheim, Hesse, Germany
Key people Karl-Thomas Neumann (CEO)
Parent General Motors
Subsidiaries Vauxhall Motors
Opel Eisenach
Opel Special Vehicles

Opel is one of the world’s top car brands, and it made a bang before WWII. Over the company’s history, which started in 1862, the company has changed lots of logos.

Pontiac logo


Although Pontiac had at least two logotypes (the second one modified more than once), it always stayed true to the Native American theme. The theme reflected the fact that brand was named after the Native American Chief Pontiac, the leader of an unsuccessful uprising against the British.

Austin logo

Austin logo
Founded: 1905
Defunct: 1952
Parent company: Toyota Group

Austin was founded in 1905 in England, by Herbert Austin. It merged with Morris Motors Limited in 1952. The Austin logo has changed many times over the company’s history.