The logo Erich Bitter Automobil GmbH or simply Bitter is characterized by restraint and even minimalism.
Despite the fact that the brand cars themselves belong to the “luxury” class and are sports decisions more designed for speed and luxury for their owners, the logo is more than reserved. During the existence of the brand – since 1971 – it has changed only once. Initially, the logo was a stylized text with the brand name, and the image was maximally mirrored (the letters B and R at first glance are difficult to distinguish), and to enhance the effect, the double T in the center turned into a “roof” for the logo.
Now the cars of this brand are decorated with another logo, which represents only one letter B, the image of which is strongly stylized. In any case, the company’s logo depicts minimalism. As for the color solution, the main thing is the silver color. Other colors, according to the developers of the logo, would violate the harmonious ideology of brand minimalism.