| Founded | 1906 |
| Founder | Vincenzo Lancia |
| Headquarters | Turin, Italy |
| Parent | FCA Italy |
| Owner | Fiat Chrysler Automobiles |
| Official Site | www.lancia.com |
| Official Facebook Page | www.facebook.com/Lancia |
Lancia is the name of one of the oldest Italian car manufacturers, which was established in 1906. The company, known for its affordable automobiles, works mainly for the European market, and today is a part of Stellantis, an international group, that owns several famous car marques.
Meaning and History
The Lancia logo boasts a rich history, which has witnessed six versions.
Even though Lancia is not the first Italian automaker in terms of international popularity, it is very well known in Europe, as has been on the market since the beginning of the 20th century. The brand was one of the European pioneers in the automobile industry.
Today Lancia is known for the production of passenger and commercial vehicles, and even military equipment. Since the middle of the 1950s, Lancia has been actively involved in motor racing.
1906 – 1911
The very first Lancia logo, introduced in 1906, has stayed with the company for five years. It was an elegant script lettering in gradient gold, with the diagonal orientation, elongated lines, and curved ends of the bars. This three-dimensional badge looked very tender and sophisticated, just right for its times.
1911 – 1929
The redesign of 1911 introduced a new concept of the visual identity design for the Italian car marque. That was white roundel with thin golden lines cresting an image of a string wheel on the background, and a bight blue flag with the golden uppercase logotype on it. The badge featured many traditional heraldic details and elements but looked bright and pretty modern.
1929 – 1957
In 1929 Lancia introduced its refined three-dimensional emblem, with the blue flag in the middle of the voluminous silver crest with the middle part having a circular outline. The blue here became darker and more “Serious”, while the lettering turned silver, becoming more solid and confident.
1957 – 1974
The redesign of 1957 has brought back the bright blue and gold color palette, returning to the design from 1911, but this time placing the white and gold roundel on a solid bright-blue crest. All the golden details got gradient shades and glow on them, which worked well for creating a contrast with the background.
1974 – 2007
The current logo features the steering wheel figure, which has been around since 1911, and the Reuleaux triangle, which has been the logo’s basic element since 1929.
2007 – now
Today, the logo is a chrome-frame triangle and the chrome steering wheel, which has been redesigned and now has two spikes. The wheel is placed on a blue background. This logo version was created and introduced at Geneva Motor Show in 2007.
Font
The bold and elegant Lancia logotype from the official badge of the Italian automating company is set in a strong narrowed serif typeface, which looks quite close to such commercial fonts as Alter Headletter, Desire Basic, and Bridge Head Con Bold, but with some contours modified.
Color
The color palette of the Lancia visual identity is based on a combination of dark blue and silver, with glossy surfaces and some smooth gradients. This color scheme normally stands for professionalism, confidence, and excellence, and in Lancia’s case it’s all true.