|Founded||29 November 1906|
|Key people||John Elkann (President)
Saad Chehab (CEO)
|Owner||Fiat Chrysler Automobiles|
The Lancia logo boasts a rich history, which has witnessed seven versions. The current logo features the steering wheel figure, which has been around since 1911, and the Reuleaux triangle, which has been the logo’s basic element since 1929. Today, the logo is a chrome-frame triangle and the chrome steering wheel, which has been redesigned and now has two spikes. The wheel is placed on a blue background. This logo version was created and introduced at Geneva Motor Show in 2007.