McLaren logo

McLaren Logo

Founded 1963
Founder Bruce McLaren
Headquarters Woking, Surrey, United Kingdom
Products Sports cars
Official Site www.mclaren.com
Official Facebook Page www.facebook.com/McLaren.Racing

From the very inception McLaren Automotive of Great Britain focused on speed and high quality. In the 1960s, McLaren came up with what was the world’s fastest vehicle at the moment.

The McLaren logo has gone through a lengthy and vivid evolution. Its present-day version features a red speed-mark, which has been modified several times, and the word-mark, which comes in different colors depending on the background.

McLaren logo

One of the most recognizable car emblems, McLaren logo has had a very successful racing history.

Meaning and history

McLaren Logo history

The British manufacturer of sports cars McLarenwas founded by the New Zealand racer Bruce McLaren in 1963. And already in 1966 the first McLaren MB2, equipped with a 3-liter Ford power unit, saw the light. The car was designed to compete in Formula 1 races. Throughout the sixties, the brand developed slowly, but very few cars were produced.

McLaren Automobile has had its official history since 1989. Just three years after its formation, McLaren Automobile showed its first production model.It was a McLaren F1, designed as a coupe with the original, centered driver’s seat. Since then the company keeps creating new models and taking various rewards in racing competitions.

1963 – 1967

McLaren Logo 1963

The original McLaren emblem was created in 1963 by Michael Turner, a UK illustrator who specializes in motoring and aviation paintings. It featured a Kiwi, which is the symbol of Bruce McLaren’s motherland, New Zealand..

1967 – 1981

McLaren Logo 1967

Four years later Michael Turner developed a ‘Speedy Kiwi’ version. The shade it used is sometimes called ‘McLaren Orange’.

1981 – 1991

McLaren Logo 1981

In 1981 Raymond Loewy designed yet another McLaren logo. The international emblem looks like a chequered flag. In the 1991 logo the three chevrons became one. In addition to this, the McLaren manufacturer decided to update the font, making it more refined.

1991 – 1998

McLaren Logo 1991

The McLaren badge, designed in 1991, stayed with the luxury automaking company for a bit less than seven years.It was a simplified and shortened version of the previous badge, with just one red chevron in the upper right corner of the badge. The bold black lettering in a title case remained untouched.

1998 – 2003

McLaren Logo 1998

In 1998 the symbol was heavily modified. The new version, which was introduced in 1998, comprised a streamlined speedmark. According to the company’s designers, its outline looks very much like the vortices created by the rear wing of McLaren cars. To make the image more energetic, the designers decided to use a white inscription on a black background.

2003 – 2012

McLaren Logo 2003

In 2003 a revamped logo appeared. The iconic speedmark remained the center of the image.

2012 – now

Logo McLaren


The color palette of a sleek McLaren badge was strengthened in 2012, with the gray elements on its smooth three-dimensional emblem replaced by black. As for the lettering, with the refreshed emblem it started looking brighter and more powerful too. The logo got accompanied by an “Automotive” tagline, written in the uppercase of a modern geometric sans-serif typeface, in medium-thick black lines, under the “Laren” part of the main logotype.

Font

The extra-heavy black lettering from the primary version of the McLaren visual identity is set in a stable modern sans-serif font, which looks close to such fonts as Strelka Ultra and Vartek Semi Extended Bold, but with most contours modified, and the “M” completely different.

Color

The color palette of the McLaren visual identity is based on a powerful combination of black and red, which stands for strength, confidence, and passion.  The color scheme brilliantly reflects the excellence and high quality of the brand’s cars and makes the massive and heavy badge look more elegant and timeless.

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