McLaren logo

mclaren car logo

Founded 1963
Founder Bruce McLaren
Headquarters Woking, Surrey, United Kingdom
Products Sports cars
Official Site
Official Facebook Page

From the very inception McLaren Automotive of Great Britain focused on speed and high quality. In the 1960s, McLaren came up with what was the world’s fastest vehicle at the moment.

The McLaren logo has gone through a lengthy and vivid evolution. Its present-day version features a red speed-mark, which has been modified several times, and the word-mark, which comes in different colors depending on the background.

McLaren logo

One of the most recognizable car emblems, McLaren logo has had a very successful racing history.

Meaning and history

McLaren logo history

The original McLaren emblem was created in 1964 by Michael Turner, a UK illustrator who specializes in motoring and aviation paintings. It featured a Kiwi, which is the symbol of Bruce McLaren’s motherland, New Zealand.

Three years later Michael Turner developed a ‘Speedy Kiwi’ version. The shade it used is sometimes called ‘McLaren Orange’.

mclaren automotive logo

Emblem: 1981-1996

McLaren emblem 1981-1996

In 1981 Raymond Loewy designed yet another McLaren logo. The international emblem looks like a chequered flag. In the 1991 logo the three chevrons became one. In addition to this, the McLaren manufacturer decided to update the font, making it more refined.

Symbol 1997- 2017

mclaren car symbol

In 1997 the symbol was heavily modified. The new version, which was introduced in 1997, comprised a streamlined speedmark. According to the company’s designers, its outline looks very much like the vortices created by the rear wing of McLaren cars. To make the image more energetic, the designers decided to use a white inscription on a black background.

mclaren racing logo

In 2003 a revamped logo appeared. The iconic speedmark remained the center of the image.

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