McLaren logo


McLaren Logo

Founded 1963
Founder Bruce McLaren
Headquarters Woking, Surrey, United Kingdom
Products Sports cars
Official Site
Official Facebook Page

From the very inception McLaren Automotive of Great Britain focused on speed and high quality. In the 1960s, McLaren came up with what was the world’s fastest vehicle at the moment.

The McLaren logo has gone through a lengthy and vivid evolution. Its present-day version features a red speed-mark, which has been modified several times, and the word-mark, which comes in different colors depending on the background.

McLaren logo

One of the most recognizable car emblems, McLaren logo has had a very successful racing history.

Meaning and history

McLaren Logo history

1963 – 1967

McLaren Logo 1963

The original McLaren emblem was created in 1963 by Michael Turner, a UK illustrator who specializes in motoring and aviation paintings. It featured a Kiwi, which is the symbol of Bruce McLaren’s motherland, New Zealand..

1967 – 1981

McLaren Logo 1967

Four years later Michael Turner developed a ‘Speedy Kiwi’ version. The shade it used is sometimes called ‘McLaren Orange’.

1981 – 1991

McLaren Logo 1981

In 1981 Raymond Loewy designed yet another McLaren logo. The international emblem looks like a chequered flag. In the 1991 logo the three chevrons became one. In addition to this, the McLaren manufacturer decided to update the font, making it more refined.

1991 – 1998

McLaren Logo 1991

1998- 2003

McLaren Logo 1998

In 1998 the symbol was heavily modified. The new version, which was introduced in 1998, comprised a streamlined speedmark. According to the company’s designers, its outline looks very much like the vortices created by the rear wing of McLaren cars. To make the image more energetic, the designers decided to use a white inscription on a black background.

2003 – 2012

McLaren Logo 2003

In 2003 a revamped logo appeared. The iconic speedmark remained the center of the image.

2012 – now

Logo McLaren

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