|Founded||June 6, 1925|
|Headquarters||Auburn Hills, Michigan, United States|
|Parent||Chrysler (formally, FCA US LLC)
Dodge, Jeep, Ram, SRT
|Owner||Fiat Chrysler Automobiles|
|Official Facebook Page||www.facebook.com/Chrysler|
Meaning and History
The Chrysler Corporation appeared in 1925 as a successor of the Maxwell Motor firm. Over time, the corporation became one of the top three car manufacturers.
The merging with the company Daimler– Benz became momentous for it.
The Chrysler logo saw uncountable changes over its history. However, it is still one of the most well- known, exquisite and instantly distinctive car logos.
The primary edition of the Chrysler logo represented a graphical depiction of a wax stamp with a band on its lower right. Very soon it was removed from most of the Chrysler cars, though it was left on some Windsor models. The logo was changed a few decades later, in 1994. It was created by Oliver Clark, who wanted to express prestige and excellence of the brand, the emblem became an allegorical representation of the state awards.
Chrysler also brought in a few other concepts in the coming years, most of them showing thunderstones, “Z”s, which were said to be giving honor to the prototype car produced before Chrysler’s purchase of Maxwell, making a reference to the last name, “Zeder,” of the chief engineer Fred Zeder. The trademark experimented with stylized “blazons” from 1955 to the beginning of the 1980s. Some emblems depicting lions were shown from the 1955th to 1961 since some of the Chrysler engines were given names like “Golden Lion 413”.
The company brought in “modernistic” logos from the beginning of the 1980s. The “stamp” logo was restored at the beginning of the 1990s following the “second birth” of Chrysler. Initially implemented as a circle, the logo was eventually placed in “wings.” When Cerberus Capital Management was included in the Chrysler Group, the traditional pentastar was given a new life as the official corporate distinctive feature.
Looking at the history of the Chrysler make on one side, we see a pentagon and on the other side – wings. The pentagon is the most symbolic logo of the Chrysler Company. The problem is that the pentagon became obsolete, as it is usual and unattractive. If one speaks of wings Chrysler, what is their difference from wings of other brands? In his re-branding, its author, Gavin Potenz, created the abstract star with internal structure, which symbolizes accuracy and mastery. The essence of the new logo reflects dynamism and modernity of the company. Four vertices of this star symbolize four cars, which began the new era of the Chrysler renaissance. The arrows from the center indicate the importance of development and new directions.
The colors of the logo are a steel and a vivid blue. Brilliant steel color means flight of the fantasy above the daily reality. The blue one looks like an accent in the middle of the logo. It symbolizes hopes and purposeful aspirations to dreams, which are seen in the horizon of sad day-to-day reality.
The new emblem retained the predecessor’s organic styles, but both «wings» began more modern, the name of the company is placed between them. The management of Chrysler timed this new emblem to the announcement of the new five-year product and financial plan, where for the most part all car maker’s efforts were aimed at reinforcement of positions of the brand.
What are the plans of the company for future?
The company has a plan of a full-sized crossover for 2017, and the production of a compact SUV and the next generation of 300C are planned for 2018. Sales growth is also expected.