|Founded||June 6, 1925|
|Headquarters||Auburn Hills, Michigan, United States|
|Parent||Chrysler (formally, FCA US LLC)
Dodge, Jeep, Ram, SRT
|Owner||Fiat Chrysler Automobiles|
|Official Facebook Page||www.facebook.com/Chrysler|
Chrysler is one of the legendary American car brands, which was established in 1925 and named after its founder, Walter Chrysler. The company was one of the Big Three American automaking corporations, and today it is owned by Stellantis, an international auto-manufacturing group.
Meaning and History
The Chrysler Corporation appeared in 1925 as a successor of the Maxwell Motor firm. Over time, the corporation became one of the top three car manufacturers.
The merging with the company Daimler– Benz became momentous for it.
The Chrysler logo saw uncountable changes over its history. However, it is still one of the most well- known, exquisite and instantly distinctive car logos.
1925 – 1955
The primary edition of the Chrysler logo represented a graphical depiction of a wax stamp with a band on its lower right. Very soon it was removed from most of the Chrysler cars, though it was left on some Windsor models.
1955 – 1962
The redesign of 1955 has introduced a completely different Chrysler logo, set in a minimalistic style with just two elements on the badge. It was an image with two overlapping tick-style birds, placed horizontally and facing to the right. The red one was smoother and had its bars spread wide, while the black one, which was overlapping it, was thinner, sharper, and had longer bars.
1962 – 1993
In 1962 the abstract red and black logo got replaced by the iconic Chrysler Penta-star in blue and white. It was a light blue pentagon, with the peak pointing up, formed by five solid triangles, which crested a white five-pointed star in the negative space. The emblem was accompanied by the bold black uppercase logotype in a modern sans-serif typeface.
1993 – 2009
The logo was changed a few decades later, in 1993. It was created by Oliver Clark, who wanted to express prestige and excellence of the brand, the emblem became an allegorical representation of the state awards.
1995 – 1998
The redesign of 1995 has introduced a modern and minimalistic logo of the American manufacturer. It was bold black lettering set on a transparent background and executed in a custom sans-serif typeface with futuristic shapes and open colors of come letters. There were no additional elements or colors on this version of the badge, which only stayed active for three years.
1998 – 2010
The redesign of 1998 has used the original Chrysler seal in its composition again. It was now placed on a modern silver badge with two wings elongated to the sides. The narrow extended emblem was underlining the black uppercase logotype, set in a modern sans-serif typeface with straight cuts and sharp angles of the letters’ bars.
2010 – now
Chrysler also brought in a few other concepts in the coming years, most of them showing thunderstones, “Z”s, which were said to be giving honor to the prototype car produced before Chrysler’s purchase of Maxwell, making a reference to the last name, “Zeder,” of the chief engineer Fred Zeder. The trademark experimented with stylized “blazons” from 1955 to the beginning of the 1980s. Some emblems depicting lions were shown from the 1955th to 1961 since some of the Chrysler engines were given names like “Golden Lion 413”.
The company brought in “modernistic” logos from the beginning of the 1980s. The “stamp” logo was restored at the beginning of the 1990s following the “second birth” of Chrysler. Initially implemented as a circle, the logo was eventually placed in “wings.” When Cerberus Capital Management was included in the Chrysler Group, the traditional pentastar was given a new life as the official corporate distinctive feature.
The bold and stable Chrysler logotype, set in the uppercase, looks very brutal and professional., evoking a sense of confidence and reliability. Although the inscription of the American car brand’s logo is set in the custom typeface, it looks pretty close to such fonts as Joyride Wide and Vast XXXLBold.
Looking at the history of the Chrysler make on one side, we see a pentagon and on the other side – wings. The pentagon is the most symbolic logo of the Chrysler Company. The problem is that the pentagon became obsolete, as it is usual and unattractive. If one speaks of wings Chrysler, what is their difference from wings of other brands? In his re-branding, its author, Gavin Potenz, created the abstract star with internal structure, which symbolizes accuracy and mastery. The essence of the new logo reflects dynamism and modernity of the company. Four vertices of this star symbolize four cars, which began the new era of the Chrysler renaissance. The arrows from the center indicate the importance of development and new directions.
The colors of the logo are a steel and a vivid blue. Brilliant steel color means flight of the fantasy above the daily reality. The blue one looks like an accent in the middle of the logo. It symbolizes hopes and purposeful aspirations to dreams, which are seen in the horizon of sad day-to-day reality.
The new emblem retained the predecessor’s organic styles, but both «wings» began more modern, the name of the company is placed between them. The management of Chrysler timed this new emblem to the announcement of the new five-year product and financial plan, where for the most part all car maker’s efforts were aimed at reinforcement of positions of the brand.
What are the plans of the company for future?
The company has a plan of a full-sized crossover for 2017, and the production of a compact SUV and the next generation of 300C are planned for 2018. Sales growth is also expected.