Meaning and History
The car brand Lotec refers to obviously “young ones”. Its story is short, however, that does not mean the unknown. The cars of this brand, even if they are oriented towards a relatively small audience of connoisseurs or even car gourmets, and therefore few, are of great interest. First of all – thanks to the use of modern composites in car designs.
The logo itself can be called geometrically minimalistic, however this view will be more than superficial. Like the brand cars themselves, the logo is presented in a monochrome solution, but its geometry is not at all simple. Symmetry of the logo is underlined by the base – the central letter “T”, whose “weight” is the largest in the geometric design. Initially, the logo had a special form of the letter “O”, traditionally referring to the image of the steering wheel. However, subsequently the letter was practically divided into two constructive elements – semicircles, merging with other elements of the logo. Thus, the logo acquired a slightly different sound: the emphasis on manufacturability in the design symbol was strengthened by the “T” – “Technology” amplification.