Volkswagen Logo Meaning and History
It is unlikely to imagine the world automobile history without the make of Volkswagen and for many people these cars became an integral part of life. At present the car concern Volkswagen AG locates in Lower Saxony, the company headquarters are situated in the same place in Wolfsburg.
The story of the Volkswagen logo is extremely interesting, as well as the path of development of the famous carmaker itself. By the way, the author of a VW emblem is not exactly known yet. The first Volkswagen logo appeared already in the 1933, it was an image of the letters of V and W matched with each other and stylized under a Nazi swastika.
Volkswagen – “people`s car” – reflected in its story the history of Germany of the XXth century.
Looking to at the first two versions of logo, one can already guess that the history of the Volkswagen Company is related to Adolf Hitler.
After the First World War German economy was not in the best form and the majority of people could not afford a car. When Hitler acquired power and became the Chancellor, he initiated on the Berlin car show an idea of creation of a new accostable car.
At the same time, Ferdinand Porsche engaged in a design of an unsightly, but cheap vehicle (where subsequently VW Beetle became). At the Porsche’s and Hitler’s meeting, the last one described his idea – a car with maximum speed of 100 km/h, consuming around 6 liters of gasoline per 100 kilometers and suiting for transportation of two adults and three children. In addition, he said the car must look as a May bug and even supplied Porsche with sketches of design of a bodywork. Porsche promised to design a construction; the prototypes had to be built by the Daimler-Benz company.
Soon the Hitler’s original idea became understandable. In addition to the requirements enumerated above, he also gave Porsche the secret one: the car must be able to carry three men, a machine gun, and munition. When the initial batch was made, Hitler sharply changed the name of a car into KdF Wagen. The abbreviation of KdF indicated to “Kraft durch Freude”, which means, “force went through joy” in translation from German.
The logo VW was supposedly developed by Franz Xavier Remspiss, the employee of Porsche, in the framework of an intra-corporate competition.
It was decided to erect a plant in Wolfsburg for the mass production of models of this series. In the 1938 the first stone was laid into the construction of a new enterprise. Afterwards KdF-Stadt will become a real hometown for workers of the VW Company. Pre- production samples of the Series 60 were collected at the plant for the beginning in the modification of cabriolet, sedan and an auto with a soft folding roof.
After Germany suffered a defeat in the Second World War, the English took the plant in hand, KdF-Wagen was renamed in Beetle, and the Volkswagen logo was inverted. Further they were looking for someone who would take over the company`s management: First the hands were directed to Ford, then to the French government, English car manufacturers and, lastly, to Fiat. Everyone refused because believed the exterior of Beetle was terrible and would not provide money for VW, but will spent it.
The British had to give back control over a company to the German government. Later more than 21 million «Beetles» were sold, which made Beetle one of the most successful cars and vehicles being sold in the history of automobile industry.
In the middle of the 50s the assembly of an elegant coupe and a cabriolet based on the model VW 1200 started. They were called Karmann-Ghia (the company Ghia designed the model’s bodywork and the firm Karmann made the assembly). In that time, the cars of the German manufacturer were already sold in 150 countries of the world. Branches of VW were opened in many of them. In the 1961 such models as Type 3 and VW 1500 fit with the rear drive with an engine of increased volume appeared. The new models with bodyworks of a coupe and a cabriolet began to be sold since the 1963. And in total from the 1961 until the 1973, the production of Karmann-Ghia was 3 million cars.
In the 1974 at the very height of the world oil crisis Volkswagen started the production of the model of Golf, which was intended to repeat a success of VW 1200. The appearance of this small front wheel drive auto marked the beginning of popularity of compact cars in all Europe. Golf has the glorious and long history that did not end up to now, since the 1975 this model is considered one of the best sold in the Old World.
In the 1982, the VW Jetta, which represented an increased modification of VW Rabbit (the 1975 is the beginning of its production) in the «sedan» bodywork, was put into production simultaneously with a model of Cabrio. Since the 1983, the production of the model GTI began. Its development on the base of Golf the German carmaker started already in the beginning of the70s. The VW constructors aimed at creation of new models with high technical capability. And only in the 1983 a GTI model with the engine 1,8 liters of volume and 90 hp of power appeared. At the sufficiently standard sight of it the car was given by no means standard dynamic characteristics and was an illustration of technical potential of the German manufacturer.
After the significant recession of sales, which occurred in the end of the 80s the beginning of the 90s, Volkswagen stakes on its revived «beetle», a model of Beetle intended for the North American market. This front wheel drive car did not manage to become a car «for people», but it symbolized the beginning of a new stage in development of the company by its appearance.
Closer to the end of the 90s such updated cars are released on the wheelbase of a new A4 model as of VW Jetta, Golf and GTI , which became a sample of new designer trends of the German manufacturer. In contrast with the former models with angular features of their bodyworks, the new autos from VW have smoother outline and at the same time retain such characteristics as strength and practicality in service. Numerous developments on the base of an A4 platform lead to the fact that the German car concern by the end of the 90s occupies one of the leading places in the arena of the world automobile industry.
Also in the 90s such car makers as Seat and Skoda come to the Volkswagen concern, in the 1997 the German company under leadership of Ferdinand Pyokha buys Rolls-Royce Group and Bentley and a year later it affiliates Lamborghini as well as the make Bugatti . After the quit of Pyokha from the position of the head of the concern, VW sells Rolls-Royce Group to the company BMW.
In the 2003, Volkswagen makes the serious request in the off-road vehicle segment and releases an all-wheel drive model Touareg with a pneumatic suspension and unmatched driving. And in the 2006, another generation of the «star» of German automobile industry comes out: the Fifth VW Golf.
Since the beginning of the new millennium, the German manufacturer releases models of Passat and Polo, as well as a sport modification of Golf car under the make of VW under the number of R 32. And the auto of the representative class Phaeton, all-wheel drive Touareg and Touran, a Caddy car for commercial transportations.
Following requirements of its customers, long ago Volkswagen started the development of a line of eco-friendly cars known under the name of BlueMotion. Golf known to everyone, Passat, Polo, and other well- known cars belong to this line.
Now the car concern Volkswagen A.G. is one of the largest worldwide carmakers producing and selling its production in many countries of the world. The models of this German company have deserved demand and long ago established themselves as technological, reliable and economical vehicles.
Volkswagen logo Description
The emblem of Volkswagen is a combination of letters V and W in a blue background circumscribed by a circle. Franz Xavier Remspiss – the person, who in the due course refined the engine for the car Beetle–, was the creator of the logo. It is interesting that in years of the rule of the fascist Germany the emblem was stylized in form of a swastika. For the development of the logo, Xavier was awarded by the one-time fee in the amount of 100 reichsmarks (approximately 400 dollars).
Evolution of the Volkswagen Symbol
The version of the Volkswagen symbol used throughout the 1930s is recognizable by a stylized cogwheel and swastika wings, which perfectly corresponded the Zeitgeist. Prior to World War II, the emblem was modified, and its resemblance to swastika became less obvious. After the World War the symbol was changed to a circle with the VW letters, which looks very close to the badge we can see on the modern Volkswagen cars. Afterwards, the logo changed its color several times, it acquired and then dropped a square frame.
The 2000 Volkswagen Emblem
If you compare the Volkswagen emblem used today with the one that can be seen on the cars manufactured before 2000, you may notice two obvious differences: the 3D effect, and a specific color effect. It was only in 2000 that the emblem became three dimensional. At the same time, the color blends effect was applied to the logo.
Color of the Volkswagen logo
Today the white color and the blue color are present in the logo of Volkswagen. The blue one symbolizes excellence, reliability and class – whereas the white tint messages nobility, purity and charm.
|Founder||German Labour Front (DAF)|