Vauxhall Logo

Vauxhall Logо

Founded 1857
Founder Alexander Wilson
Headquarters Bedfordshire, England, United Kingdom
Parent Opel
Owner General Motors
Official Site www.vauxhall.co.uk

The logo of the British car brand Vauxhall has been modified around ten times since the 1920s. And yet, it has always stayed consistent in its visual core.

Meaning and History

Vauxhall Logo history

1857 – 1983

Vauxhall Logo 1857

If you take a look at the old Vauxhall logo, you’ll discover it has much in common with the current one. The griffin with a prominent wing and a flag in its paw is still there. Even the letter “V” can be seen on the flag. The original badge is by far more cluttered, though. The griffin has scales around his neck and on his wings, and there’re many other details.

1983 – 1989

Vauxhall Logo 1983

The 1980s brought about an even more minimalistic white emblem on the bright red background. The word “Vauxhall” can be seen under the griffin.

1989 – 2003

Vauxhall Logo 1989

In the 1990s, the emblem went from square to round – it was necessary to make the badge fit in the recess designed for the circular Opel logo. The flag pole adopted a curve to fit the roundel shape, and so did the wing.

2003 – 2008

Vauxhall Logo 2003

In 2003, the badge got more depth due to the gradient texture, while its overall shape remained unchanged.

2008 – 2013

Vauxhall Logo 2008

In 2008, the Vauxhall logo went through a complete overhaul. Almost half of the griffin moved beyond the logo, and as a result, the badge grew more minimalistic and less cluttered, while the griffin became more prominent.

2009 – 2011

Vauxhall Logo 2009

2011 – 2020

Vauxhall Logo 2011

2020 – now

Logo Vauxhall

Company overview

The history of the company started in 1857 in the Vauxhall district of London. While the company was founded under another name and originally produced pump and marine engines, it was later renamed Vauxhall Iron Works and started making cars in 1903.

Why the griffin?

Vauxhall Logo

The Vauxhall logo was inspired by the coat of arms of Falkes de Breauté, a nobleman who lived in the area where the Vauxhall company was located in the thirteenth century. As a mercenary soldier, de Breauté received the Manor of Luton from King John. Through his wife, he also had the rights to an area near London later called Vauxhall. Here, the nobleman built a house, which was called Fulk’s Hall.

In the course of time, the name was transformed into Vauxhall and in this form was adopted by the company Vauxhall Iron Works, together with the griffin coat of arms. Interestingly, when in 1905 the company relocated to Luton, it coincidentally found itself in the vicinity of the other Falkes de Breauté’s house.

That said, the griffin would have been a pretty impactful symbol in itself, even without such an interesting history. You can see it on many commercial logos, including several carmakers (Saab, Scania, Gumpert, Iso, to name just a few). That’s because it represents the noble character, power, heritage, as well as speed and freedom, which are symbolized by the wings.

Related posts