In 1903, Henry Bussing organized bus production Büssing AG. The first car of the brand was a two-ton truck, the second – a minibus Büssing HP.
Their radiator was already adorned by the Braunschweig lion – the heraldic symbol of the hometown of Bussings, and now the center of Lower Saxony. However, in the Büssing logo the lion is located differently than on the coat of arms of the city and the earth, turned in the opposite direction. In part, this decision was forced, because a complete repetition of the heraldic image in the trade mark is unacceptable. On the other hand, a change in the direction of the movement of the heraldic animal (the lion itself means power and confidence in the future) has given the logo new meanings. So, the logo acquired a symbolic designation of the search for new ways (and new markets), while maintaining power and confidence. Indeed, Büssing was one of the first companies to start the production of commercial vehicles, including those designed for small and medium-sized businesses.
In 1971, Büssing was absorbed by a larger partner and customer, MAN. The Büssing logo existed on MAN-Büssing trucks until the early 1990s, when the production of this brand’s cars was discontinued.