Acura logo

logo Acura

Acura Logo Meaning and History

Honda’s division Acura specializes in luxury vehicles. Among the Japanese automaker’s major competitors are Buick, Lexus and Infiniti. Its cars have an impressive level of luxury, upscale image, features, and performance.
Acura history is relatively brief, but this company managed to achieve a lot in a short time.

Honda introduced Acura in North America in 1986. Although there were only two cars available (Legend and Integra), the new company was an instance success. Autos with Acura logo appeared in the lists of world’s most desirable cars. Prices are higher than for the parent company’s vehicles, but Acura has a lot of customers because it uses the latest in technology.

acura logo

Logo description


The logo is a stylised “A” that bears some resemblance with “H”. In this way the connection between Acura and its parent company Honda is emphasized. The lines also resemble a caliper, the tool that is a symbol of accuracy. Below the oval one can see the Acura word.

Acura symbol


When the Acura symbol was unveiled in 1990, there was a bit of a scandal as the first version of the logo was introduced without Soichiro Honda’s approval. It had no small horizontal bar, so it lacked resemblance with the letter “H” which stood for “Honda”. Because of this Honda ordered to destroy all badges already produced.

Acura emblem and the idea of precision


The very name of the company emphasizes the idea of meticulousness and perfection of engineering: the word “Acura” was created on the basis of the prefix “acu,” which can be translated as “sharp” or “precise”. No wonder the company’s designers prefers to interpret the Acura emblem as an upright pair of calipers, as far as this tool is intended for pinpointing exact, detailed measurements.

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Color of the Acura Logo


The badge that can be seen on the Acura cars is all silver, so it doesn’t leave room for speculation about the symbolic meaning of the color. Yet, when it comes to graphic design, the choice of colors becomes meaningful. Most often the basic color of the Acura logo is white, which is supposed to symbolize integrity, purity, and perfection. In many cases, the logo is black, but the background is white.

Acura MDX logo


Acura TL logo


Acura TLX logo


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