Buick logo

logo Buick

Buick Logo Meaning and History

The future founder of the make David Dunbar Buick for the beginning was engaged only in production of enameled baths. In the 1902, David Buick founded the automobile industry company Buick Motor Car Company, having invested in it 100 thousand dollars received from sale of his former enterprise.

Soon Buick met William Durant with whom he began to develop a joint car enterprise.

Sometime later, in the 1903, the first car with Buick logo was produced. But there was a great conflict between partners and Buick left the executive post, but was for five more years an acting member of the board of directors.
However, the car model developed in the 1904 and produced under the name Buick В brought the first immense success to the company.

Buick logo


In the 1908, the Buick Motor Car Company signed an agreement about accession to the General Motors corporation, but as an autonomous company. From this period, Buick started the production of the tenth model of the car.

The epoch of six-cylinder “Buicks” began five years later, in the 1914. The cars of the Buick firm found an ever larger number of admirers among representatives of American elite.

In the 1920s, the Buick company announced an innovative solution and became the first serial producer of cars with disc brakes. Within ten years the enterprise completely switched to cars with 6-cylinder motors and in the 1925, Buick produced the model 25 with an open bodywork of a tourist type on the Standard Six chassis.

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Buick logo history

In the period from the 1919 to the 1924, Buick entrenched behind itself the fourth position in the nationwide rating among automotive producers.

Since the beginning of the 1931, Buick Motor constructors put 8-cylinder engines into production and already from that moment all the cars were produced with new equipment. In the 1934, the company presented the model 66S.

Since the 1946, the new prewar bodywork, which was changed at the expense of radiator facing and simplified board finishing, was taken as basis. And a new emblem of Buick – “a little bomb in a ring” – became the brand sign. In the 1948, a new model Roadmaster appeared, and the car Skylark debuted by a company’s jubilee as well.

From the 1954 to the 1961, Buick every 2-3 years produced its updated models.

In the 1973, cars of average sizes of the General Motors corporation on an A-like platform were produced under the new name.

Then in 80s and 90s, a number of modifications of Buick’s cars took place.

Buick logo

In the new millennium, the Buick company created the new model development program, which counts four families of cars on two base platforms – a chassis with a front wheel drive assembly and crosswise located powertrains fit only with gasoline V6 engines and automatic hydromechanics four-step gearboxes.

Starting from the 2001, the company’s management took the decision about the production of cars of a middle class for the US market. And the perspectives of development of the enterprise can be called sufficiently significant today.

Buick symbol

Buick symbol

The very first symbol contained a red shield with a checkered silver and azure diagonal line. There was a stag above it, and a punctured cross was placed below it. The Buick logo was modified in the 1960. The single shield was replaced by three ones in red, white and blue colors. Replaced by the Buick Hawk in the 1970s, logo was used again in the 1980s a simplified form of the “three shields”.

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Buick emblem

Buick emblem

The silver color in the Buick emblem signifies purity, dignity, sophistication and nobility, the black color represents the dynamic attitude and excellence of the trademark.

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