|Headquarters||Fuchū, Aki, Hiroshima, Japan|
|Owner||Japan Trustee Services Bank (6.0%)
The Master Trust Bank of Japan (5.4%)
Sumitomo Mitsui Banking Corporation (2.2%)
Ford Motor Company (2.1%)
|Official Facebook Page||www.facebook.com/mazdacom|
Meaning and History
The birth of the Japanese company Mazda is prescribed to 1920. The company was set up in Hiroshima.
First, it bore the name “Toyo Cork Kogyo Co.” and manufactured phellem for requirements of The First World War. But soon, for the reason of the fervor of the First World War, it collapsed and closed. Later, in 1927, Jujiro Matsuda revived the company, and the production started again. In the beginning, the plant produced light three-wheel trucks and then launched the production of cars as well. After the Second World War, the company formally approved the name Mazda and already launched the production under its own logo. As the creators themselves said, the company name is taken from the name of great Zoroastrian God – Akhura Mazda.
The emblem of the company began to be changed in 1936 and acquired the form of the letter “M” absolutely identical to the emblem of the coat of arms of Hiroshima.
In 1962, the logo was changed, there was still the Roman letter “M” in its base, but not in a horizontal, but in a vertical composition.
In 1991, the emblem, which is used now, but in strongly changed form, was developed. Based on the thought of creators, this emblem means the wings, the sun, and the circle of light.
From 1991 to 92, the logo was again subjected to change and was replaced by the circle, which symbolized the sun in the company’s understanding. “Circle of light,”- it was called by the Japanese.
In 1997, the work on change of the emblem continued. The designer Rei Yoshimara developed the new logo in the form of an owl. The company management liked the stylized letter “M,” and the new logo was accepted. The work of Yoshimara cannot be called bad because it has some triple sense in itself: the owl was assumed, the company sees the letter “M,” and the consumer saw a tulip… The work of the talented designer is defined by this.
So for today 2 versions exist:
- The symbol has triple meaning: the owl, which was assumed initially, the company makes out the letter “M” and consumers see a tulip… This the work of the talented designer
to create something complicated in a simple form.
- The symbol is a stylized tulip, but along with that, it symbolizes stretched out wings, softness, and flexibility.
The blue color of the logo features excellence and reliability of the Mazda vehicles. The silver color signifies their sophistication, creativity, and excellence.
The Mazda emblem includes the SF Automaton typeface, which was created by the Omaha-based type designer, Derek Vogelpohl.
What is there in the company’s plans for future?
The new off-road vehicle Mazda CX-9, which one can present as Mazda 6 having been enlarged in its proportions and having changed its role, will be produced in 2017. This is a product being created together with the Ford Company.
Also the rotor coupe Mazda RX-Vision is on its way to the launch. There is a stocky silhouette, a very long bonnet; a cab carried to a sexy stern. The rotary engine of the new generation, which received the name Skyactiv-R is located in the front; the drive is for the rear axle. There are composite materials used in the external trim package, including carbon fiber. The wheels, through which one can see six-piston calipers in the front and four pistons in the back are made out of it.
And the car Mazda Souga is a model for distant future. It is hard to find words to describe its external appearance. However, there is a standard set of functions for concepts of this type: an ecologically clean system of an alternative fuel engine; a flow chart with an improved control and safety system. Definitely, Mazda Souga has a bit of your fantasy.