Jeep Logo

Jeep Logo

Founded 1941
Headquarters Toledo, Ohio, United States
Parent Chrysler
Owner Fiat Chrysler Automobiles
Slogan “I live. I ride. I am Jeep.”
Official Site
Official Facebook Page

Meaning and History

Jeep Logo history

Originally, “Jeep” manufactured military cars so that first it did not have any logo. The history of the Jeep company dates back far to the past.

In 1938, the US Army decided to replace a traditional sidecar motorcycle and create a new mobile transport vehicle. On the 22nd of December, 1939, the Willys Overland company provided the first drawings of the car, which in the future would be known under the name of Jeep all over the world. The car had to be powerful, maneuverable and easy.


The name Jeep was registered in 1950 as an international trademark.

Interesting is the fact that the logo was never placed on the car itself. Jeep vehicles have only the word Jeep on them, and the logo is used mainly for advertising and marketing purposes.

1941 – 1945

Jeep Logo 1941

1945 – 1963

Jeep Logo 1945

1963 – 1970

Jeep Logo 1963


The thing resembling the Jeep logo appeared in 1963: it was placed in the center of steering wheels of car models Wagoneer and Gladiator. It was the same time when the company changed the name from Willys Motors to Keizer Jeep, and Jeep was separated into the autonomous brand. Then, the circle of 2 quarters of gold and 2 quarters of red with the name Jeep in the middle became the logo.

1970 – now

Jeep Logo 1970

1970 – 1987

Jeep Logo 1970-1987

1987 – 1993

Jeep Logo 1987

1993 – now

Logo Jeep



Jeep Symbol Description

The Jeep logo in its current form symbolizes the front of a car. It consists of two circles (headlights) and vertical bars (the front grill of a car). The word Jeep is located in the upper part of the logo.

Jeep company logo


Jeep Logo Color

The dark green color in the Jeep logo signifies uniqueness, originality, prosperity, and growth. The white color features the charm and elegance of this great brand.


Jeep Emblem

The Jeep emblem is represented by the classic Helvetica font type. This is the emblem of the most renowned in the world make of all-terrain vehicles.

Jeep Logos

Now the Jeep Company is selling its all-terrain vehicles in more than 100 countries. The company creates seven new concept cars Jeep for the 50th annual Easter safari, which will take place from the 19 to the 27 March of 2016.


Very soon, the off-road vehicle Jeep Wrangler of the new generation will be available with a hybrid power plant. This model will be created with reduced weight and fit with a super modern transmission. All this is indicated in the company’s business plan forethought until 2018. Also, a pickup will be produced on the Jeep Wrangler base. And these are not all the plans of the brand.

Jeep Wrangler logo


The compact 4-wheel drive off-road vehicle is considered a descendant of the original World War II model Willys MB. However, AMC and Chrysler have never directly stated that it is true. The Jeep Wrangler logo is simple and aggressive, which seems quite reasonable, taking into consideration the vehicle’s roots and exterior. The letters in the word “Wrangler” “stick” to each other, so, in fact, there is only one gap within the word (after the letter “g”)

jeep brand logo

Jeep Cherokee logo


In spite of the common name, cars from the Jeep Cherokee lineup vary a lot. To start with, they belong to different vehicle classes. During its first years, the Cherokee was marketed as a Jeep Wagoneer version. However, later the Cherokee became a compact SUVs, and more recently, this name has been used for a crossover SUV. The car range was named after a tribe of Native Americans.

Jeep Rubicon logo


TJ Wrangler Rubicon is one of the most popular off-road vehicles from the Jeep Wrangler lineup. The model boasts a bigger NV241OR transfer case. One of the basic features for the Rubicon trim of Jeep Wrangler is an innovative electronic sway bar disconnect system. The Jeep Rubicon logo features the name of the range in dark gray color with a red fringing.

jeep sahara logo

jeep logo black and white

jeep grill logo

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