Jeep Logo

Jeep Logo

Founded 1941
Headquarters Toledo, Ohio, United States
Parent Chrysler
Owner Fiat Chrysler Automobiles
Slogan “I live. I ride. I am Jeep.”
Official Site
Official Facebook Page

Jeep is the name of the American automaking company, which was established at the beginning of 1945, and was acquired by Chrysler in 1987. Since 2021 Jeep is a part of the Stellantis Group. The brand has always specialized in the production of crossovers and SUVs.

Meaning and History

Jeep Logo history

Originally, “Jeep” manufactured military cars so that first it did not have any logo. The history of the Jeep company dates back far to the past.

In 1938, the US Army decided to replace a traditional sidecar motorcycle and create a new mobile transport vehicle. On the 22nd of December, 1939, the Willys Overland company provided the first drawings of the car, which in the future would be known under the name of Jeep all over the world. The car had to be powerful, maneuverable and easy.

The name Jeep was registered in 1950 as an international trademark.

Interesting is the fact that the logo was never placed on the car itself. Jeep vehicles have only the word Jeep on them, and the logo is used mainly for advertising and marketing purposes.

1941 – 1945

Jeep Logo 1941

The original Jeep logo was created for the American brand in 1941 and stayed unchanged for almost four years. It was a bold red sans-serif lettering in the uppercase, with the letter “J” taller than others, and the “eep” part underlined by the black “Bantam. Willys. Ford” tagline, also in all capitals.

1945 – 1963

Jeep Logo 1945

The redesign of 1945 has removed the tagline from the primary version of the logo, switched the red color of the inscription to black, and changed the massive sans-serif font of the wordmark to a bold serif one. The new lettering was set in the title case, with the tail of the “J” elongated and cried, and the inscription in quotation marks.

1963 – 1970

Jeep Logo 1963

The thing resembling the Jeep logo appeared in 1963: it was placed in the center of steering wheels of car models Wagoneer and Gladiator. It was the same time when the company changed the name from Willys Motors to Keizer Jeep, and Jeep was separated into the autonomous brand. Then, the circle of 2 quarters of gold and 2 quarters of red with the name Jeep in the middle became the logo.

1970 – now

Jeep Logo 1970
In 1970 the title case Jeep logotype was rewritten in a bold and clean sans-serif typeface, with the black letters featuring clean contours, and distinctive cuts. The wordmark was perfectly balanced in terms of shapes and space. And its simple color palette only elevated its style.

1970 – 1987

Jeep Logo 1970-1987
Another version of the logo, designed in 1970, depicted the same black logotype, set on the right from the abstract geometric emblem formed by a solid red triangle, pointing up-left, and touching the vertically oriented rectangle in solid blue by its right peak. All elements of the badge were set on a transparent background.

1987 – 1993

Jeep Logo 1987

The redesign of 1987 was all about the affiliation of the brand to its new owner, the Chrysler Group. The bold sans-serif logotype was now set in white and placed on the bottom part of the solid black square, accompanied by the iconic Chrysler Penta-star, drawn in white above the lettering. The black square had its corners rounded.

1993 – now

Logo Jeep
The redesign of 1993 has brought back the minimalistic black Jeep logotype, introduced in 1970, and changed its color to khaki. Today the company uses both color versions of the badge, with the letters written in the same style and size.


The bold title case inscription from the primary version of the Jeep visual identity is executed in a modern yet pretty simple sans-serif font, with traditional shapes of the letters and straight cuts of the lines. Everything here is very well-thought and balanced. The closest fonts to the one, used in the Jeep logotype are Sequel Sans Display Heavy and Afical Neue Black.


Jeep Symbol Description

The Jeep logo in its current form symbolizes the front of a car. It consists of two circles (headlights) and vertical bars (the front grill of a car). The word Jeep is located in the upper part of the logo.

Jeep company logo


Jeep Logo Color

The dark green color in the Jeep logo signifies uniqueness, originality, prosperity, and growth. The white color features the charm and elegance of this great brand.


Jeep Emblem

The Jeep emblem is represented by the classic Helvetica font type. This is the emblem of the most renowned in the world make of all-terrain vehicles.

Jeep Logos

Now the Jeep Company is selling its all-terrain vehicles in more than 100 countries. The company creates seven new concept cars Jeep for the 50th annual Easter safari, which will take place from the 19 to the 27 March of 2016.


Very soon, the off-road vehicle Jeep Wrangler of the new generation will be available with a hybrid power plant. This model will be created with reduced weight and fit with a super modern transmission. All this is indicated in the company’s business plan forethought until 2018. Also, a pickup will be produced on the Jeep Wrangler base. And these are not all the plans of the brand.

Jeep Wrangler logo


The compact 4-wheel drive off-road vehicle is considered a descendant of the original World War II model Willys MB. However, AMC and Chrysler have never directly stated that it is true. The Jeep Wrangler logo is simple and aggressive, which seems quite reasonable, taking into consideration the vehicle’s roots and exterior. The letters in the word “Wrangler” “stick” to each other, so, in fact, there is only one gap within the word (after the letter “g”)

jeep brand logo

Jeep Cherokee logo


In spite of the common name, cars from the Jeep Cherokee lineup vary a lot. To start with, they belong to different vehicle classes. During its first years, the Cherokee was marketed as a Jeep Wagoneer version. However, later the Cherokee became a compact SUVs, and more recently, this name has been used for a crossover SUV. The car range was named after a tribe of Native Americans.

Jeep Rubicon logo


TJ Wrangler Rubicon is one of the most popular off-road vehicles from the Jeep Wrangler lineup. The model boasts a bigger NV241OR transfer case. One of the basic features for the Rubicon trim of Jeep Wrangler is an innovative electronic sway bar disconnect system. The Jeep Rubicon logo features the name of the range in dark gray color with a red fringing.

jeep sahara logo

jeep logo black and white

jeep grill logo

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