Fiat Logo

Fiat car logo


Founded Jul 11, 1899
Founder Giovanni Agnelli
Headquarters Turin, Italy
Parent FCA Italy
Owner Fiat Chrysler Automobiles
Official Site
Official Facebook Page

Meaning and History

Fiat Logo history

The Italian company Fiat was set up in 1899, and its first plant was opened in 1900.

The retired officer Giovanni Anyelli who became the managing director of the company in 1902, was its key figure and the co-investor. Strange though it might sound, Renault of license with a “De Dion” engine was the very first car that exited from the plant gate. And Tipo Zero became the first authentic model of Fiat.

Fiat is an abbreviation meaning Fabbrica Italiana di Avto mobili Torino (Italian car Turin plant). In addition, this abbreviation can be translated from Latin as “let there be.”

The make Fiat became first in the world in some indicators. For example, Fiat manufactured the first car fitted with heating and ventilation systems. Fiat was the first car fitted with a cardan transmission. Fiat Campagnola, produced in 1951 was the first off-road vehicle with a supporting bodywork. The Fiat and Alfa Romeo companies were the first in the history of the automobile industry to start to turn for the help of independent bodywork studios.

Now plants producing cars of the makes Alfa-Romeo, Ferrari, Lancia, Maserati, and Flat belong to Fiat.

1899 – 1901

Fiat Logo 1899

Carlo Biskaretti invented one of the first logos in 1904. It was a metal plate styled on a sheet of parchment, where the name of the venture was engraved.

1901 – 1903

Fiat Logo 1901

1903 – 1908

Fiat Logo 1903

1908 – 1921

Fiat Logo 1908

1921 – 1925

Fiat Logo 1921

1925 – 1929

Fiat Logo 1925

1929 – 1931

Fiat Logo 1929


Fiat Logo 1931

1931 – 1932

Fiat Logo 1931-1932

1932 – 1938

Fiat Logo 1932

1938 – 1949

Fiat Logo 1938

1949 – 1959

Fiat Logo 1949


Fiat Logo 1959

1959 – 1968

Fiat Logo 1959-1968

1965 – 1982

Fiat Logo 1965

1968 – 1972

Fiat Logo 1968

In 1968, the logo received a square shape: the idea came to the mind of the company’s leading designer when he was passing past the plant, where electricity was switched off, and saw a neon signboard with the company’s name against the background of the dark sky.

1972 – 2003

Fiat Logo 1972

1982 – 1991

Fiat Logo 1982

1991 – 1999

Fiat Logo 1991

1999 – 2003

Fiat Logo 1999

1999 – 2006

Fiat Logo 1999-2006

In 1999, the Fiat logo was renovated in commemoration of the 100-year jubilee of the company, and now its new version of rounded shape decorates all the company’s products. At that time, the logo letters were located on a blue background.

2001 – 2006

Fiat Logo 2001

2003 – 2006

Fiat Logo 2003

2006 – now

Logo Fiat

2020 – now

Fiat Logo 2020

Symbol Description

Fiat car symbol

The actual Fiat symbol was developed in 2006 jointly by the Robilant Associati agency and Center of Fiat’s style. It originated from the famous firm “panel” of Fiat, which had decorated concern cars from 1931 to 1968. At the same time, the letters acquired the shape typical for the 1901 emblem and are placed on a ruby-red background in an elegant chrome frame. The symbol has a three-dimensional effect and signifies floating of foregrounds of technologies, the design of Italy, dynamism, and individuality. This is a very strong symbol; it reflects an idea of a constant update, the rebranding of the great past in the new way, which is the essence of Fiat today.


Fiat Logo Colors

The current logo was represented in 2006. It is a chrome shield-like symbol. The “ongoing change,” showing the company’s denomination in chrome color on the red background is depicted by it.


Fiat Emblem

The letters of the name on the Fiat emblem are vertically elongated. 12 times in the entire history, models with the Fiat emblem became “Car of the year in Europe.” This is a record.

What are the plans for the current Fiat Chrysler alliance for future? Having taken into consideration record low fuel prices in its long-term strategy, the management of the concern believes that the attractiveness of crossovers and off-road vehicles will increase. For example, in 2017-2018, Fiat is going to introduce one more new crossover (most probably, the talk is about the completely reworked model Fiat Panda).

fiat logo blue

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