|Founded||Jul 11, 1899|
|Owner||Fiat Chrysler Automobiles|
|Official Facebook Page||www.facebook.com/fiat|
Meaning and History
The Italian company Fiat was set up in 1899, and its first plant was opened in 1900.
The retired officer Giovanni Anyelli who became the managing director of the company in 1902, was its key figure and the co-investor. Strange though it might sound, Renault of license with a “De Dion” engine was the very first car that exited from the plant gate. And Tipo Zero became the first authentic model of Fiat.
Fiat is an abbreviation meaning Fabbrica Italiana di Avto mobili Torino (Italian car Turin plant). In addition, this abbreviation can be translated from Latin as “let there be.”
Carlo Biskaretti invented one of the first logos in 1904. It was a metal plate styled on a sheet of parchment, where the name of the venture was engraved. In 1968, the logo received a square shape: the idea came to the mind of the company’s leading designer when he was passing past the plant, where electricity was switched off, and saw a neon signboard with the company’s name against the background of the dark sky. In 1999, the Fiat logo was renovated in commemoration of the 100-year jubilee of the company, and now its new version of rounded shape decorates all the company’s products. At that time, the logo letters were located on a blue background.
The make Fiat became first in the world in some indicators. For example, Fiat manufactured the first car fitted with heating and ventilation systems. Fiat was the first car fitted with a cardan transmission. Fiat Campagnola, produced in 1951 was the first off-road vehicle with a supporting bodywork. The Fiat and Alfa Romeo companies were the first in the history of the automobile industry to start to turn for the help of independent bodywork studios.
Now plants producing cars of the makes Alfa-Romeo, Ferrari, Lancia, Maserati, and Flat belong to Fiat.
The actual Fiat symbol was developed in 2006 jointly by the Robilant Associati agency and Center of Fiat’s style. It originated from the famous firm “panel” of Fiat, which had decorated concern cars from 1931 to 1968. At the same time, the letters acquired the shape typical for the 1901 emblem and are placed on a ruby-red background in an elegant chrome frame. The symbol has a three-dimensional effect and signifies floating of foregrounds of technologies, the design of Italy, dynamism, and individuality. This is a very strong symbol; it reflects an idea of a constant update, the rebranding of the great past in the new way, which is the essence of Fiat today.
The current logo was represented in 2006. It is a chrome shield-like symbol. The “ongoing change,” showing the company’s denomination in chrome color on the red background is depicted by it.
The letters of the name on the Fiat emblem are vertically elongated. 12 times in the entire history, models with the Fiat emblem became “Car of the year in Europe.” This is a record.
What are the plans for the current Fiat Chrysler alliance for future? Having taken into consideration record low fuel prices in its long-term strategy, the management of the concern believes that the attractiveness of crossovers and off-road vehicles will increase. For example, in 2017-2018, Fiat is going to introduce one more new crossover (most probably, the talk is about the completely reworked model Fiat Panda).