Genesis logo

Genesis car logo

Founded 2015
Headquarters Seoul, South Korea
Parent Hyundai Motor Company
Slogan “Luxury Evolved”
Official Site
Official Facebook Page

When the Hyundai Genesis sedan was unveiled in 2008, it surprised many by having a different logotype than other cars of the Korean brand. In the course of time, it turned out that this was a prudent approach as the company was going to make Genesis a start of a standalone marque, Genesis Motors.

Meaning and history

hyundai genesis new logo

Initially, the Genesis cars sold in the United States had the same “H” logotype as other cars manufactured by Hyundai. However, the vehicles sold in other countries had another badge based on a pair of wings. When buying a Genesis, Americans had an option: to install the regular “H” logo or the new “winged” Genesis logo. Eventually, it turned out that only 20% of the customers opted for the regular badge.

hyundai genesis logo

Back in 2008, quite a few auto industry experts claimed that Hyundai was going to turn Genesis into a separate brand. However, the company did not announce it officially until November 2015.

hyundai genesis emblem

The carmaker’s representatives mentioned several reasons for turning Genesis into a standalone marque, including the fact that the car was one of the top three sellers in its segment.


hyundai genesis symbol

Between the two wings, a black hexagonal shield with a striped pattern is placed. Inside the shield, there is the word “Genesis” in capital letters. It is given against the black background between two horizontal lines. The logotype features an elegant monochrome palette including several shades of grey.

Genesis vs. other “Winged” car emblems

Genesis car emblem

The wing symbol, which is the base of the Genesis logo, is used in many other car badges, including Bentley, Chrysler, and Aston Martin, to name just a few. The obvious reason for using the wings is that they are a symbol of speed. However, some auto market analytics point out that in this way Hyundai was also trying to emphasize that its brand was to become a high-end one and compete with other “winged” cars.

Genesis Logo

genesis badge

genesis car logo with wings

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