|Founded||4 November 2015|
|Headquarters||Seoul, South Korea|
|Owner||Hyundai Motor Group|
|Parent||Hyundai Motor Company|
The Genesis logo is a hexagonal shield with the brand name on its black background and a pair of wings extended to both sides. The similarity of the logo with those of some American and European brands, such as Bentley, Crysler, and Aston Martin, can be explained by the automaker’s striving to challenge for the luxury status, which these brands have, as well as to target the American and European markets.