Pontiac logo


Pontiac Lоgo

Successor Chevrolet
Founded 1926
Headquarters Detroit, Michigan, United States
Parent General Motors
Official Site www.pontiac.com

Although Pontiac had at least two logotypes (the second one modified more than once), it always stayed true to the Native American theme. The theme reflected the fact that brand was named after the Native American Chief Pontiac, the leader of an unsuccessful uprising against the British.

Meaning and history

Pontiac Logo history

Pontiac was created on the base of the Oakland Motor Car Company, which had its roots in the 19 century. Oakland Motor Car logo was based on a shield shape.

The earliest Pontiac logo, which was adopted when the company had just started its way to success, depicted a side view of a Native American with a distinctive headdress. The red picture was placed in a circle frame of the same color, yet part of the headdress was left outside the frame.

The company used several versions of the logo depicting the Native American’s head, including the one based on a shield shape.

1907 – 1926

Pontiac Logo 1907

1926 – 1930

Pontiac Logo 1926

1930 – 1959

Pontiac Logo 1930

1959 – 2002

Pontiac Logo 1959

2002 – 2004

Pontiac Logo 2002

2004 – 2010

Logo Pontiac


pontiac car symbol

From 1959 to 2010, when the brand ceased to exist, it used an arrow-based logo. One of the reasons why Pontiac got rid of the previous badge was that the company wanted to address the younger audience.

pontiac badge

The red arrow facing down was nicknamed the “Dart.” The logo was officially introduced in 1959 on the split grille of the wide track model.

What does the emblem mean?

pontiac emblem

The company never gave an explicit explanation as to what meaning the star or the choice of color had behind. According to some sources, the reason was that both the star and the red color were often used in Native American art.

Pontiac Firebird Logo

pontiac firebird logo

In 1967, Pontiac launched an automobile, which was designed as a competitor to the Ford Mustang. The vehicle, which was called Firebird, was developed as a pony car. Its logotype reflected the car’s name. It featured a stylized bird with its wings open wide. While the bird itself was black, the feathers were colored gold and brown to resemble fire flames and thus prove the word “Firebird.”


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