|Headquarters||Detroit, Michigan, United States|
Although Pontiac had at least two logotypes (the second one modified more than once), it always stayed true to the Native American theme. The theme reflected the fact that brand was named after the Native American Chief Pontiac, the leader of an unsuccessful uprising against the British.
Meaning and history
Pontiac was created on the base of the Oakland Motor Car Company, which had its roots in the 19 century. Oakland Motor Car logo was based on a shield shape.
The earliest Pontiac logo, which was adopted when the company had just started its way to success, depicted a side view of a Native American with a distinctive headdress. The red picture was placed in a circle frame of the same color, yet part of the headdress was left outside the frame.
The company used several versions of the logo depicting the Native American’s head, including the one based on a shield shape.
1907 – 1926
1926 – 1930
1930 – 1959
1959 – 2002
2002 – 2004
2004 – 2010
From 1959 to 2010, when the brand ceased to exist, it used an arrow-based logo. One of the reasons why Pontiac got rid of the previous badge was that the company wanted to address the younger audience.
The red arrow facing down was nicknamed the “Dart.” The logo was officially introduced in 1959 on the split grille of the wide track model.
What does the emblem mean?
The company never gave an explicit explanation as to what meaning the star or the choice of color had behind. According to some sources, the reason was that both the star and the red color were often used in Native American art.
Pontiac Firebird Logo
In 1967, Pontiac launched an automobile, which was designed as a competitor to the Ford Mustang. The vehicle, which was called Firebird, was developed as a pony car. Its logotype reflected the car’s name. It featured a stylized bird with its wings open wide. While the bird itself was black, the feathers were colored gold and brown to resemble fire flames and thus prove the word “Firebird.”