Smart logo


Founded 1994
Founder Nicolas Hayek
Headquarters Böblingen, Germany
Owner Daimler-Benz (1993-1998)
Daimler Chrysler (1999-2007)
Daimler AG (2007-present)
Official Site
Official Facebook Page

Meaning and History

Smart Logo history

Smart is a relatively young automobile manufacturer, as it has been around since the 1970s. The brand belongs to Daimler AG. The company specializes in microcars.

1998 – 2002

Smart Logo 1998

2002 – now


The emblem features a gray “C” and is complemented by a yellow arrow, which points to the right and symbolizes ‘forward thinking’. The “C” means ‘compact’ to emphasize the small size of vehicles.


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