Smart logo

smart-logo

Founded 1994
Headquarters Böblingen, Germany
Key people Annette Winkler (CEO)
Owner Daimler AG
Website www.smart.com


Smart is a relatively young automobile manufacturer, as it has been around since the 1970s. The brand belongs to Daimler AG. The company specializes in microcars. The emblem features a gray “C” and is complemented by a yellow arrow, which points to the right and symbolizes ‘forward thinking’. The “C” means ‘compact’ to emphasize the small size of vehicles.

smart-logo

 

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