|Slogans||Drive the change (corporate)
Passion for life (Renault marque)
|Official Facebook Page||www.facebook.com/renault|
Meaning and History
Renault was founded at the end of the 90s of the XIXth century. One interesting story was a preliminary to that.
The future creator of the company, the Frenchman named Louie Renault argued with companions that he would drive through the Rue Lepik Street of the Montmartre (which, by the way, has the slope of 13 degrees) on his patent car. It was a reworked De Dion-Boton of three wheels, which got the fourth wheel from Renault together with one more curious technology: a direct gear.
The first Renault logo, on which the initials of three brothers Renault (Louie, Ferdinand, and Marcel) were depicted appeared in 1900. In 1906, the logo completely changed into front view of the car.
Although the most different emblems and symbols were depicted on the company catalogs and repair operation manuals, there were no emblems on the cars themselves until 1922, when a circle with a Renault inscription placed inside it on a grill between two horizontal lines appeared. The sign was put on klaxons, and the grill allowed a sound to come out without obstruction.
During the First World War, Renault emphasized the production of light tanks (Renault FT-17), at that period, a tank influenced the logo depiction.
In 1924, it was decided to make the rhombic grill, the shape of the emblem changed accordingly. There is also an opinion that this is by no means a rhombus, but a trace from tank tracks.
The emblem chosen in 1973 had yellow, black and white colors. The emblem of the French company Renault, which has recently created the Renault- Nissan alliance, was created by the founder of the op art Viktor Vasarely. The diamond image on a yellow background was exposed to optimism and prosperity. On the emblem of Renault, each side of the rhombus was located over the other; this pattern cannot exist in reality. Thus, Renault promised its owners to implement something impossible.
The modern emblem with the smooth surface was accepted in 1992 to emphasize radicalization of changes in the company that occurred not long ago.
The yellow color of the Renault logo featured prosperity, energy, joy, and optimism. The silver color signifies perfection, sophistication, and creativity.
The actual edition of the Renault emblem has the custom-made typeface named “Renault Identité,” which was invented in 2004 by French type designer Jean-François Porchez.
The modern line of Renault includes the following models: Renault-Logan, Sandero, Duster, Fluence, Latitude, and Koleos, as well as Megan, Scenic, Laguna, and Kangoo.
DeZir is the name of the concept car created by Renault to show us, in what direction Renault’s designer thought will evolve in the next several years. It is a big red coupe. The exterior of the new concept is original and very attractive. Doors are the key feature of the new concept. Here, the doors of a guillotine type are being opened in different directions! On top of that, DeZir does not at all have the rear glass, in an opinion of designers, in the future, video cameras will provide the vision in motion. The car is fitted with an electric motor small in power, which should get 110 kilowatts to sets rear wheels in motion (there are lithium-ion accumulators). In accordance with Renault’s data, the maximum speed of this big coupe is just 180 km/h. As for its appearance, it is worth looking at. The fact that many models of the French company will be made in a similar style, including “a people’s” car Logan, is not excluded.
The nearest plans of Renault: to prepare an update of Duster. The French crossover will receive the CMF platform, on which several models of the Renault-Nissan alliance are based just now: Qashqai, Kadjar, and the others. Due to use of the new basis, Renault Duster will seriously grow in its gauges. Its length is assumed to increase to 4500 mm. Duster will undergo serious changes of its exterior and interior design, where a lot of expensive options will appear.