Ford Logo Meaning and History
Ford Motor Company is the car maker, the main plant of which is located in America. It produces not only autos (Mercury, Ford, Lincoln), but also trucks and diverse farm machinery.
Henry Ford founded the company in the 1902. One of the first significant achievements of Henry Ford was a carriage for transporting of passengers. It got the name “Model A”. It operated at the expense of a gasoline engine.
The company of Henry Ford made the massive breakthrough in the 1911. The automobile “Iron Lizzie” (Model T) produced by the talented constructor became available to a vast number of population.
Despite the fact, that automobile plants` logos undergo significant changes not so often, the Ford logo was not always the same.
In the very beginning of its history, the logo was black-and-white, very ornate and even in trinkets. An assistant of the engineer at the plant developed it. This logo exists now, but as a part of historical collection. It is almost not used and, now, it is swapped a little, as trinkets were removed.
The traditional blue oval appeared in the 1928, since the 1976, the oval logo began to be fixed to all without an exception cars rolling off the Ford assembly line.
Ford Symbol Description
The blue oval received more modern view by the 2003. It was the year of the century jubilee of the Ford Motors Company. The modem symbol looks very elegant and stylish.
Ford Logo Colors
The blue color of the Ford logo signifies force, perfection and grace of the company. The white color depicts nobility, elegance and purity.
The oval shape of the emblem was first introduced in the 1912 to advertise the Ford brand as the “hallmark for reliability and economy”.
Good results of sales in the key markets (the first place in the United States and the second in Europe) indicate that the positive notion of the consumers about the make Ford has already emerged.
The Ford’s new concept implies the possibility to learn of the qualities of a car according to its appearance. For example, a drop like silhouette of a car must tell about improved aerodynamics.
The key elements of the new concept in design are a dislocated above and overturned trapezoid of its radiator grille, narrow headlights of front light and a distinctive shape of its fog lamps.
In the future, hybrid cars of the Ford make will be able to determine ecological zones – areas available for traffic of cars with defined level of the CO2 emission.
The company also develops intelligent Traffic Jam Assist. Technologies already applied on cars of this make as well as new will be used in it. Now these systems are used in Ford’s cars: an aid for parking, an adaptive cruise control, the lane support system as well as an automatic PowerShift transmission maintaining the speed of a car in accordance with a flow speed. The help system operates while movement in traffic jams by use of data from a radar detection device and a camera. The intelligent driving system is intended to reduce a driver’s tiredness and improve automotive traffic control in a queuing traffic. The full implementation of the system is focused on medium-term future (2017- 2025).