Toyota Logo Meaning and History
Each big company is from time to time forced to harmonize its logo with time, philosophy of the brand, as well as with its own purposes. Based on the main visual image one can trace a history of development of a company itself, as well as of world marketing and a design. And sometimes this striving ahead is united with interesting or amusing stories.
Success and an easy to pronounce name played large role in Toyota make creation in the 1936.
The story of creation of the Toyota logo, which begins since the end of the 19th century, when a factory for production of looms under direction of Kiichiro Toyoda was created, is very unusual. He produced the textile machines licenses, many of which (in particular, those ones for manufacture of knitted cloths)were sold abroad. But Toioda since his childhood dreamed to automate the weaving process, but was forced to leave his own factory in the 1909, because the shareholders deemed his inventions and ideas unprofitable for an enterprise.
By the 1930 Kiichiro Toyoda had continued the father’s business, having focused family innovation talent on the automobile industry, and already in the 1936 the first Toyota A1 car left the conveyor.
Then Kiichiro Toyoda which became the founder of the car maker announced the contest for the best logo for Toyoda. More than 20 000 requests were received and the best got an emblem from the letters of the katakana in stylish design which transmits speed and perfection of the produced product.
Then the word Toyoda turned into Toyota, which was more attractive from the point of view of design. At such writing the number of strokes necessary for reproduction of the emblem is equal to 8 and this number is considered fortunate, promising continued and ever increasing prosperity.
Well to resume, Toyota became popular worldwide when the older son of the owner of the Toyoda Automatic Loom Works company took up the production of cars. They decided for money from sale of patent rights to spinning machines to release cars. The Model АА car and the model Model G1 truck became the first cars of this make. This significant event occurred in the1936, just then these models were put into production. The first trucks were sent for sale to Northern China. And in the 1937 people could admire a separate building of the Toyota Co., Ltd company occupying only with production of cars of this known make.
But this story began before the war. And what happened to a company in postwar years? Of course, everyone understands everything went the right path, thus this make actually won the title of the most popular car among car enthusiasts. In the 1947 the Toyota Model SA was produced by the company. The financial crisis that was in the1950 not strongly affected the development of the company. And after the business of the company developed successfully. In the 1952 the creator of the company died, but it did not become the cause of a break-up of the company, on the contrary, precisely these years became the beginning of the progress.
In subsequent years such cars as Toyota Corona (this vehicle got a great success in the US car market), Toyota Corolla (the most widespread car, widely used by Toyota lovers), Toyota Celica, Toyota Carina, Toyota Tercel started to be produced. The jubilee year 1972 went anniversary for history of the company, exactly this year 10 million cars of the Japan make were manufactured.
Toyota, although in the 80s it was the known world brand, in consciousness of buyers remained a car manufacturer for a middle class. Simplicity and efficiency of the step made by Toyota to carve its way to the class of elite cars. Otherwise, this step can be called the tricky move!
The class of cars designed for a narrow audience of wealthy buyers was separated. Such people see the priority in the celebrity of the auto which they drive. And in the 1986 Lexus unit oriented towards the manufacturing of such cars was opened . As it is known, Toyota`s tricky move paid off fully.
At present Toyota is the largest producer of cars in the world, it is still faithful to the principle of kaizen, continuing to refine. The company managed to for the first time in 76 years fire from the throne the leader of Americans from General Motors. But Toyota is opening for itself new horizons, intending, in particular, to declare itself in the world of robotics.
It is also worth noting, interesting approaches in management appeared due to the Toyota company. One can mention at least a system of «just-in-time» delivery and kaizen. So the name of the company is familiar to everybody. Besides, it became the main engine of all the economy of Japan in the previous century.
Today more than 320 thousand people work for Toyota, the company’s turnover is more than 200 billion dollars and the net profit is more than 2 billion. The Japanese giant takes the eighth place in the list of Fortune Global 500 – the biggest world companies. To such a success the company is obliged to the business principles which were pledged for it also by founders and to Japanese nation features as diligence, persistence, striving to learn.
Today the Toyota company engages not only in the production of cars. It is manufacturing diverse production, starting from robots and ending with erection of elite cottages. But, of course, the chief one is the cars manufacturing.
Toyota logo description
The Toyota concern is directly related to looms. Such a version that the Toyota logo is not anything other as a thread located into a needle, is a trace of history- a spinning factory.
But the concern itself is interpreting its logo otherwise. As everyone knows the Japanese are lovers of frenzy of signs. Visually Toyota’s symbol is like a cowboy in a hat, there are 3 geometrical figures – ellipses. Across an intention of Japanese the central ellipse (the small one) is the it «heart of a customer», agree, it is pleasant to realize yourselves in the spotlight… Good sports, excellent play in direction of a customer. The horizontal ellipse is «the heart of offered goods». The largest element including a logo component, completing «the idea of development of technology, great possibilities, and new prospects».
And, lastly, many manage to «see» the encoded brand name in this emblem. Some logos of known brands have hidden messages in themselves. Design of the Toyota logo also contains the car brand name. The T, O, Y, O, T, A letters are in the limits of the emblem of Toyota. The space serving as the background contains an idea of the global expansion of Toyota’s technology and its boundless potential in the future.
In the 2004 the brand name was modernized and became three-dimensional. An expression of the main promise – a superior quality – became the development goal.
In the 2005 after an appearance of a new emblem on Toyota AYGO cars the Toyota brand name underwent corresponding changes. Proportions of the emblem were slightly changed.
The story of the Toyota symbol wouldn’t be complete without an explanation of the front mascots used on specific cars. Let’s begin with the one that appeared on the G1, which is the first vehicle in the company’s truck range. The symbol consists of two elements: the kanji mark “Toyoda” and the symbol of Nagoya, where Toyota was created.
One more Toyota mascot was used on the model AA, the company’s first passenger car vehicle launched not long before the World War II. The Toyota emblem also consists of two parts. The first one is the wings, one of the most popular symbols of speed. The second element of the mascot is kanji “Toyoda”.
Toyota logo color
Today the emblem is the three-dimensional image, made in color of silver metallik. The logo is made in the color called “Toyota the Red” to emphasize this color’s belonging to the Toyota make. Since the 2005 the color acquired a great depth.
Toyota Supra logo
The Toyota Supra logo was borrowed from the original Celica symbol. The only major change was the choice of color: the emblem was blue, not orange, like the original Celica. This version of the logo was in use until the beginning of 1986. With the launch of the A70 Supra a new symbol was introduced. It featured orange writing on a red background, but the dragon was gone.
Toyota Tundra logo
The full-size pickup truck produced in the US proved to be rather successful. It was one of the nominees for the North American Truck of the Year award. Talking about the Toyota Tundra logo, we should definitely compare the symbols of the TRD and the TRD PRO. The TRD PRO emblem can be seen on the sides of the pickups bed, while TRD symbols have a different location (the shift knob, center console and floor mats).
Toyota Camry logo
The Camry enjoyed an incredible commercial success, it is sold all over the world. Initially it was a narrow-body model, but then the body grew wider, so the cars now fit the mid-size standards. The most recent change of the Toyota Camry logo occurred in 1991: from that time on the badge includes the new corporate logo (three ellipses).
Toyota Prius logo
The first car sold under the Prius nameplate was a compact sedan, but today this name refers to a full hybrid electric mid-size hatchback. The 2016 “ECO’” version is considered the most fuel efficient of all the gasoline-powered cars sold in the United States (plug-in cars are not included in the ranking). Cars from this range are recognizable by the golden “Prius” lettering.
|Headquarters||Toyota, Aichi, Japan|
|Slogan||“Let’s Go Places”|