Peugeot Logo

 

Peugeot Logo

Founded 1896
Founder Armand Peugeot
Headquarters Paris, France
Parent Groupe PSA
Slogan “Motion & Emotion”
Official Site www.peugeot.com
Official Facebook Page www.facebook.com/Peugeot

Peugeot is a famous French automaker, which was established at the end of the 1890s. Before becoming a vehicle manufacturer, the company was engaged in the production of steel items. Today Peugeot is one of the most famous European companies in the segment, which has its cars exported all over the globe.

Meaning and History

Peugeot Logo history

The beginning of the Peugeot concern is the year 1812. For several decades the concern manufactured steel production, then the bicycles, the first car rolled off the production line in 1889.

The Peugeot logo originated from a heraldry sign and was developed for Peugeot by a jeweler and engraver Justin Blazer, on a foundation of the province flag, where originally the Peugeot plant had been located. In different periods, a lion was depicted on the logo; it was shown completely or just its head.

1810 – 1850

Peugeot Logo 1810

The very first Peugeot badge featured a very detailed contoured image of a lion; which was walking on an arrow to the left. The thin and elegant arrow was also poring to the left with its sharp arrowhead. There was no lettering on this badge, which stayed with the French company for forty years.

1850 – 1889

Peugeot Logo 1850

The redesign of 1850 has kept the style and composition of the Peugeot visual identity unchanged, but strengthened the lines of the logo, adding bolder black lines. The badge got darker, with the lion and the arrow almost fully black, and this added a sense of professionalism and confidence to an elegant traditional badge.

1889 – 1910

Peugeot Logo 1889

The Peugeot badge was redrawn again in 1889, and this time the composition wasn’t changed either. Although, the lion was redrawn in a less detailed way, and the arrow got more schematic, with its body drawn in just one black horizontal line. This new badge stayed with the automaker for almost twenty years.

1905 – 1910

Peugeot Logo 1905

The redesign of 1905 has shown the world something new. The lion on the arrow was redrawn in thin black pines and placed in the center of an elegant oval badge with ornaments on its top and bottom parts. The oval was decorated by straight lines, coming out of the center, behind the lion, which made it look like a wheel, despite the unusual shape.

1910 – 1927

Peugeot Logo 1910

In 1910, the lion turned to the right, which meant a break with the norms of heraldry, and it acquired lines of a live lion figure, but not of the heraldry symbol. However, later the logo returned to the coat of arms style.

1927 – 1936

Peugeot Logo 1927

The redesign of 1927 has made the Peugeot logo flat and dark, placing the lion from the previous version above the solid black rectangular badge with the bold uppercase logotype in white massive letters of a modern and heavy sans-serif typeface. The lion was drawn in strong black lines, looking powerful and aggressive.

1936 – 1948

Peugeot Logo 1936

The original composition with the lion walking on the arrow to the left was brought back to the Peugeot visual identity in 1936. This time it was a solid blue image, placed over a yellow triangular crest. The lion was set at the plain part, at the top of the logo, while the bottom triangular part of the banner was decorated by thin blue vertical lines.

1948 – 1950

Peugeot Logo 1948

In 1948, the lion acquired obviously aggressive features – it reared up, the jaws opened. In this form, the logo remains now.

1950 – 1960

Peugeot Logo 1950

The lion rampant from the Peugeot logo was redrawn in solid black, with fewer details, and got placed directly on a plain white background with no medallions or even framing. The lettering was also not there. This version of the badge has stayed with the French company for ten years.

1955 – 1960

Peugeot Logo 1955

The heraldic lion rampant was redrawn in gold and made three-dimensional with the redesign of 1955. It was now set over a solid black triangular crest, which featured a thick silver frame, and had a bold silver “Peugeot” logotype in the uppercase; written across its top pry in a custom sans-serif typeface with modern heavy contours of the letters.

1960 – 1964

Peugeot Logo 1960

The logo, designed for Peugeot in 1960, looked very modern and chic due to its minimalistic style and pleasant blue and white color palette. The badge featured the same shape of a triangular crest, with the portrait of a lion, turned to the left. The head of the animal was decorated by a bold arched inscription in heavy blue capitals, set above it. The badge featured a white background and a distinctive blue outline.

1964 – 1976

Peugeot Logo 1964

The redesign of 1964 changed the shape of the Peugeot logo into the square, drawing the head of a lion in a more schematic geometric way, in thin black lines, o over a white background, with the bold black uppercase logotype in a custom sans-serif font written in a straight line at the top of the square. This simple yet powerful logo stayed with the French company for a decade.

1976 – 1998

Peugeot Logo 1976

The new era of the Peugeot visual identity started in 1976. This is when the stylized lion rampant in thick strong lines was placed on the badge, above the enlarged stable logotype in an extra-bold sans-serif typeface. The first version of this badge was executed in a simple black-and-white color palette, which added even more power and elegance to the composition.

1998 – 2002

Peugeot Logo 1998

The redesign of 1998 has redrawn a lion in white and light-gray, making it a bit voluminous, and placed it on a solid blue square, above the blue uppercase logotype, which has changed its typeface. The new font featured lighter lines and narrower shapes of the characters, thus the whole badge started looking more elegant and balanced.

2002 – 2010

Peugeot Logo 2002

The composition of the Peugeot logo was slightly refined again in 2002, with the logotype becoming white, and moving to the bottom pry of the solid blue square. As for the graphical part, it got a bit smaller, in order to give some space to the uppercase inscription. The lines of the letters got a bit thinner.

2010 – 2021

Peugeot Logo 2010

The redesign of 2010 has introduced a sleek three-dimensional version of the iconic Peugeot lion, executed in a matte silver, with smooth gradients. The emblem was placed above a modern and elegant dark-blue logotype in a medium-weight sans-serif typeface with softened contours of the letters and a lot of air inside and between the characters.

2021 – now

Logo Peugeot

In 2021 Peugeot decided to come back to its sleek logo, designed in 1960 but made it stronger and more distinctive. The new badge is executed in a black and white color palette, with the aggressive lion drawn in white lines and enclosed into a double white and black frame. As for the lettering, it was rewritten in a thinner and more geometric sans-serif typeface, placed above the head of the animal, and set in white.

Symbol Description

Peugeot Symbol Description

The new brand Peugeot depiction– the three-dimensional renewed Lion without a protruding tongue – gives some dynamism to the symbol. First, it appeared on the bonnet of the model Peugeot RCZ in 2010.

Color

Peugeot Color Logo

It is interesting that in the color solution Peugeot turned out imitative, this is a white and a blue one as in the case of Volkswagen, BMW, Ford, and Fiat. Apparently, this is the most popular combination of colors for car logos.

Font

The sleek and elegant uppercase Peugeot inscription from the redesigned crest, introduced in 2021, is set in a modern sans-serif typeface with extended letters and pretty thin lines. The closest fonts to the one, used by the French automaker are, probably, Technovier and FF QType Pro Extended.

Emblem

Peugeot Emblem

The current version of the Peugeot emblem has a custom typeface designed especially for the company by French type designer and graphic artist Christophe Badani.

At present, the PSA Peugeot Citroën Group concern is the most large-scale private enterprise in France and occupies the honorary second place in motor vehicle manufacturing in Europe.

peugeot-car-logo

The role of the make of an overall plan, which is aimed at quality and which is intended to fight in the armor and equally against Volkswagen is assigned to Peugeot. Of its 25 relevant models (cars not on the PSA platform and light commercial transport are excluded), only 13 will remain by 2022. Soon, the manager guillotine will “chop” off such now already morally obsolete cars as 107, 207 and 307, all coupe- cabriolets and big minivans. Each model that survives must be strong and very special. As many analysts believe, there is no place anymore for passing models, as a market’s serious challenge waits for each one.

peugeot-logo-images

The entirely new Peugeot cars will enter into production soon. New Peugeot models will be called Air Hybrid. This is a part of the program for the reduction of fuel consumption and bringing flow rate up to 2 liters of fuel for each 100 km of mileage. The task is to achieve this result by 2020 is set. However, not all new cars Peugeot will be fitted with engines of such fuel consumption at once.

peugeot badge

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