Jaguar Logo Meaning and History
Jaguar traces its origin from “Swallow Sidecar Company” created in Blackpool by William Lions in its 21st birthday on the 4th of September, 1922. Lions intended to manufacture motorcycles, inter alia, sidecar motorcycles. Originally the emblem depicted a martin in flight, perhaps because the word “swallow” denotes precisely this bird in English.
During five years, the company was manufacturing bodyworks for the “Austin Seven”, “Swift”, “Standard”, and “Wolseley” firms. In the 1931, the “Swallow Sidecar and Coach-building Company” produced its first car “SS” – these two letters were depicted on the hexagon emblem. In the 1935, the decision to give the new name to the firm was taken and, of 500 proposals, “Jaguar” was selected, in a regard to the fact that the animal itself is an embodiment of speed, power, and beauty.
In September of the same year, the model “SS Jaguar” appeared and an emblem with wings loomed on its radiator. Sometime later, the emblem with a jaguar’s head appeared. After the war, the company ceased to use initials “SS”, because they referred to Himmler’s Schutzstaffel (security troops) and accepted the name “Jaguar Cars Ltd”.
Jaguar Symbol Description
The first figure on a bonnet – a standing jaguar from chrome brass – did not have popularity. In the 1938, a jumping jaguar, offered by Rankin E.B., the manager of the firm`s public relations department, changed it. The figure was additionally provided at two guineas. The jaguar’s head was represented on the radiator grille from the 1950 to the 1956, but then the jaguar in a jump occupied its place. The bonnet figure was removed in the middle of the 1960s mainly by virtue of safety rules generally accepted in North America.
So the modern Jaguar logo is a jumping jaguar. The figure of the jaguar is 7 feet long (=17, 8 centimeters). Jaguar logo symbolizes speed, power, elegance, grace, and beauty.
Jaguar Logo Colors
The colors used in the Jaguar logo are silver, metallic gray and black. The black color features elegance, integrity and high performance, the metallic gray and silver colors are a perfect depiction of sophistication, modernity and perfection of the brand.
The Jaguar emblem has a custom typeface. The last update of the Jaguar emblem happened in the 2012. From this time, the figure of the animal became more tridimensional.
The make Jaguar does not refer to obsolescent car brands. For example, Jaguar XJ belongs to the highest class category of cars. In the 2015, the new generation of the sedan XF on the new aluminum platform appeared. And in the 2017 and the 2018, the new generation of the sedan XJ and a completely new coupe XJ will see the light.