The brand was created in 1904 by August Horh, an entrepreneur from Zwickau (Saxony). Subsequently, in 1932, the brand became one of the components of Auto Union – this logo was one of four, contained in Audi rings in the first version of the new logo.
It is interesting that Horch from German translates as the call “Listen!”. Similarly, but the Latin name for “Audi” is also translated from Latin.
The Horch logo was formed from the foundation – the capital letter of the surname of its creator – and the classic heraldic top, “crown”. As a pommel in the light version of the logo, the name of the brand was used, in a sophisticated, ceremonial-decorative variant – in addition, either a crown or 7 stars were placed above the font.
The logo was presented in a monochrome black and white decision, which is typical for most logos of the early twentieth century. And in order to make the visual image more light and decorative, even in the most minimalistic reading, each element was geometric, which allowed to give even a planar design volume
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