|Headquarters||Whitley, Coventry, United Kingdom|
|Parent||Jaguar Land Rover|
|Owner||Rover Company (1948–1967)
Leyland Motor Corporation (1967–1968 )
British Leyland Motor Corporation (1968–1986)
Rover Group (1986–2000)
Ford Motor Company (2000–2008)
Tata Motors (2008-Present)
|Official Facebook Page||www.facebook.com/landrover|
Meaning and History
The history of the Land Rover logo creation began with a funny incident. The oval shape of the logo was caused by the simplest object – a can from under sardines.
The designer was somehow having dinner of canned food and left the can on his desktop, as a result of which traces in the form of oval outlines were left on it – thus, the company logo was born.
The Land Rover logo is not the most creative of all the corporative logos in the full sense of the word, but it works, it is recognized, and its simplicity says much about the product that it introduces.
On the first Land Rover, which brothers Spencer and Maurice Vilkom produced in 1948 for the British carmaker Rover, the car name loomed in a cast aluminum oval. There was a simple sans serif in italics, there were capitals – everything was executed simply, and the concrete idea was built in it: Land Rover is a utilitarian and understandable tool of a broad array of application and the lightweight, and corrosion-resistant alloy will play a significant role in the development of Land Rover for many years.
From the very beginning, the words “Land Rover” were separated by a dash in the form of a Z letter, crossing over both words. Since the moment of the launch until the starting of the Series III manufacturing in 1971, the aluminum plate with the make name also included words “SOLIHULL, WARWICKSHIRE” and “ENGLAND” in empty places of the oval. Depending on a model, an additional plate was installed on the logo; there was the inscription “Four Wheel Drive Station Wagon». Together with this, Land Rover designed the car, which would combine the external utility of Series and the luxury of furnishings of the passenger compartment in itself. Thus, Range Rover became a separate car in the line. Instead of the logo, the words RANGE ROVER were placed on the bonnet of a new car in heavy letters. The usual symbol of Land Rover appeared on Range Rover only 20 years later.
With the production of Series III in 1971, the symbol turned more right-angled in its form, the words LAND-ROVER became more distinct, and they began to be separated by a clearer dash. It is strange, but nowhere in the corporate press, the words” Land Rover” were ever separated by a dash. For that period the font remained former.
In 1984, with the appearance of Defender as a replacement of Series models, the symbol became more similar to the initial one, but it was with an additional plate, as on old Station Wagon, with words ” Defender 90″ and “Defender 110”.
With the launch of the car Discovery in 1989, which became the link between an angular and utilitarian Defender and a deluxe Range Rover – Land Rover replaced an aluminum plate by the clear logo. The dash remained, but now the words “Land Rover” began to overlap it. Therefore, the dash became more like quotes. The new logo had to be associated with an ecological compatibility.
In 2010, the symbol update happened: its gold color was replaced by the silver one.
While the green color in the Land Rover logo symbolizes the growth, freshness and environmental manufacturing of the company, the silver color signifies its excellence, purity, and charm.
The Land Rover emblem uses the custom-made type style, which is heavily borrowed from Gill Sans font family.
In the future, the Land Rover Company plans to significantly expand its line of produced cars. Thus, for example, a modified version and, perhaps, a convertible, as well as 7-seat modification created on a stretched platform will be added to the available variants of the crossover Range Rover Evoque.
The more compact variant of the off-road vehicle Land Rover Freelander must appear, and the Defender family will undergo a change of generations. At the same time, a short, long and pickup versions of the line will remain.
The model of Discovery, which on the example of the new Range Rover 4, will make wide use of aluminum in the construction of its bodywork and chassis for cancellation of mass, will get a new generation as well. It is planned to realize the mentioned above goals by 2020. And China is called one of the key markets of the brand.