Seаt Logo

Founded 1950
Founder Instituto Nacional de Industria
Headquarters Martorell, Spain
Slogan “Technology to Enjoy”
Parent Volkswagen Group
Official Site
Official Facebook Page

The official logo of the SEAT brand has changed at least 8 times for the last half-century. And the first five logos deserve special attention, in terms of the individuality of each.

Meaning and History

Seat Logo history

1953 – 1960

SEAT Logo 1953

In 1953, the young automaker introduced the SEAT logo in the form of a winged coat of arms, on which the font name of the brand was placed. Fortunately, four letters could be placed in such a way that they could be read perfectly even in a limited space.

1960 – 1962

SEAT Logo 1960

1962 – 1968

SEAT Logo 1962

However, already in the version from 1962, all the signs of conservatism – both the wings and the form of the emblem – disappeared completely, making room for a unified font logo that retained only a single basis for all letters.

1968 – 1970

SEAT Logo 1968

The version from 1968 acquired a round form, in the center of which there still remained a font element, and surprisingly similar to the original one.

1970 – 1982

SEAT Logo 1970

However, after two years the circle disappeared, and each letter acquired its own square background-base.

1982 – 1990

Seat Logo 1982


And only in 1982 appeared the prototype of the modern logo, the central element of which was the stylized letter S.

When in 1982 the brand radically changed its logo in favor of the stylized letter S with five diagonal lines instead of the central composite element, many experts and critics saw in this image an allusion to the international designation of the dollar sign. And although this analogy was at least weak, the company’s management rushed to dismiss this version.

1990 – 1999

Seat Logo 1990

1999 – 2012

Seat Logo 1999

2012 – 2017

Seat Logo 2012

2017 – now

SEAT emblem


SEAT Symbol

In the last four versions of the SEAT logo, the central place is occupied by the stylized letter S, essentially representing two horizontal features with numerous thinner diagonals in the middle. This design primarily symbolized speed, swiftness, dynamics and technical development. However, with each new version the number of diagonal elements decreased – from 5 to 4, then to 3 and finally to the current version, more reminiscent of the engine element, rather than the conventional graphic design


seat logo

The first SEAT logos were different for their vertical type. “Slender” letters were conveniently placed in the design of the logo, but already in 1970 the approach to the font changed. The letters became more impressive, and the ratio of their height and width aligned. The thickness of each line also increased. This was done simultaneously to improve the perception of the logo, and to create a more impressive form.


Color SEAT logo

Not burdening themselves with color delights, the creators of the logo until the last decade completely went for monochrome structures based on silver or gray. And only in the version from 2012 the brand name acquired a red color, while the main letter, consisting this time of two vertically symmetric designs, remained silvery and voluminous.

seat logo white

seat logo black

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