|Founder||John Francis Dodge
Horace Elgin Dodge
|Headquarters||Auburn Hills, Michigan, United States|
|Owner||Fiat Chrysler Automobiles|
|Slogan||“Domestic. Not Domesticated”|
|Official Facebook Page||www.facebook.com/dodge|
Meaning and History
Dodge Division is the American car maker, which produces cars, including SUVs and minivans. Its headquarters is located in Highland Park, the suburb of Detroit, the state of Michigan.
It is a subsidiary of the Chrysler Company, which was founded in 1914 by brothers Dodge: Horatio and John under the name of Dodge Brothers. Eight years after the death of brothers, in 1928, the company belonged to the Chrysler Corporation.
The very first and original Dodge logo was round with two interconnected triangles, a six-pointed star in the center. The initials DB were the center of the star, and the words “Dodge Brothers” were in the circumference of the rims of the mechanical automobile part. The emblem loomed at the plant of Dodge from 1910 to 1981.
After that, the logo changed repeatedly, but constantly the ram head was used in it.
There are two basic versions of the logo emerging, and they both are rather veracious: The first one is connected with the family blazon of the brothers John and Horace Dodge, or a flexural exhaust pipe of the first Dodge car reminded of the twisted horns of a mountain ram – it is not known for sure. But the fact is that the redhead of the ram with twisted horns identifies the American company cars even up to now. There is one more fact: the logo with an image of the ram had been once fixed on the Dodge trucks, but was then taken off. Then the Head of the Chrysler Corporation Lee Yakokka resolved to revive it. And the Canion & Erkhard agency resurrected “the ram’s theme” in the advertising slogan “The Dodge truck is aggressive as a ram” and the firm restored its image on trucks themselves, as well as in advertising publications.
In 1994, Dodges again restored the ram’s head on new transport vehicles (on haulage trucks) as an ornament. Gradually the ram heads began to appear on pickups and trucks. From 1996, this symbol was used on all vehicles, except Viper.
Since 2010, after the separation of the Ram brand, the ram head was removed off the new symbol of Dodge, and the word “DODGE” with 2 skew strips became the new the symbol.
The silver tint signifies purity, dignity, sophistication, and greatness of Dodge, and the red one symbolizes enthusiasm, energy, intimacy, and excitement.
The new corporate style of the emblem is the word “Dodge” and two oblique stripes. The Dodge emblem has a custom-made type of letters.
There is a version that the year 2016 may be the last for the Dodge brand, as the cars of this brand are not going to be in the future model lineup of the group Fiat-Chrysler.
Dodge Ram logo
Dodge Challenger logo
Dodge has manufactured three different generations of automobiles under the name Challenger. So it was only natural that the Dodge Challenger logo has been modified more than once in the course of time. For decades, the cars from the range bore a script “handwritten” logo. Also, there has been a plainer logotype featuring a minimalistic sans serif font.
Dodge Viper logo
The Dodge Viper logo has gone through not less than three modifications, becoming more and more aggressive. The original version, launched in 1992, was nicknamed Sneaky Pete. “Sneaky” seems the right word for the way the snake looks like. The second version (2003) was nicknamed “Fangs”, while the third one (2013) has been informally called “Stryker”.
Dodge Brothers logo
The original Dodge logo adopted in 1914 featured a six-pointed star created by two intertwined triangles. Inside the star, there was a “DB” monogram, which was explained in the text encircling the star. In fact, it has been the only company logo where the words “Dodge Brothers” were mentioned: the following badge (1932) did not contain them.
Dodge Charger logo
The Dodge Charger logo features a simple monolinear sans serif typeface. One of its distinctive features is a delicate balance of rounded and almost right angles. However, the earliest Charger badge looked completely different featuring a handwritten script wordmark.
Dodge Cummins logo
The most well-known product manufactured by the US corporation Cummins, Inc. is arguably the six-cylinder engine installed in the Dodge Ram pickups. The fact the vehicle is driven by this engine is emphasized by the Cummings logo installed on it, in addition to the regular Dodge logo: a bold letter “C” with the company name written across its upper part.