Dodge Logo Meaning and History
Dodge Division is the American car maker, which produces cars, including SUVs and minivans. Its headquarters is located in Highland Park, the suburb of Detroit, the state of Michigan.
It is a subsidiary of the Chrysler company, which was founded in the 1914 by brothers Dodge: Horatio and John under the name of Dodge Brothers. Eight years after the death of brothers, in the 1928, the company belonged to the Chrysler corporation.
The very first and original Dodge logo was round with two interconnected triangles, a six-pointed star in the center. The initials DB were the center of the star, and the words “Dodge Brothers” were in circumference of the rims of the mechanical automobile part. The emblem loomed at the plant of Dodge from the 1910 to the1981.
After that, the logo changed repeatedly, but constantly the ram head was used in it.
There are two basic versions of the logo emerging and they both are rather veracious: The first one is connected with family blazon of the brothers John and Horace Dodge, or a flexural exhaust pipe of the first Dodge car reminded of the twisted horns of a mountain ram – it is not known for sure. But the fact is that the red head of the ram with twisted horns identifies the American company cars even up to now. There is one more fact: the logo with an image of the ram had been once fixed on the Dodge trucks, but was then taken off. Then the Head of the Chrysler corporation Lee Yakokka resolved to revive it. And the Canion & Erkhard agency resurrected “the ram’s theme” in the advertising slogan “The Dodge truck is aggressive as a ram” and the firm restored its image on trucks themselves, as well as in advertising publications.
Dodge Symbol Description
In the 1994, Dodges again restored the ram’s head on new transport vehicles (on haulage trucks) as an ornament. Gradually the ram heads began to appear on pickups and trucks. From the 1996, this symbol was used on all vehicles, except Viper.
Since the 2010, after the separation of the Ram brand, the ram head was removed off the new symbol of Dodge, and the word “DODGE” with 2 skew strips became the new the symbol.
Dodge Logo Colors
The silver tint signifies purity, dignity, sophistication and greatness of Dodge, and the red one symbolizes enthusiasm, energy, intimacy and excitement.
The new corporate style of the emblem is the word “Dodge” and two oblique stripes. The Dodge emblem has a custom-made type of letters.
There is a version that the year 2016 may be the last for the Dodge brand, as the cars of this brand are not going to be in the future model lineup of the group Fiat-Chrysler.