Italian Car Brands


Italy has the earned rank of the leader of world automobile industry. The designers of Italian car brands are recognized as one of the best ones in the world. They give attention not only to an overall concept of a car, but also think over its smallest details. Such a formula of a success helped Italian carmakers to earn the worldwide fame long ago.

There are several exclusive corporations in the country. They sell only vehicles of Italian sports car brands. These are unique brands offering their buyers incredible possibilities of power and sports. The names of such cars are familiar to everybody and all the sport car world follows the novelties. Half of the successful world athletes, who earn millions, drive exactly Italian sports cars.



Founded: 31 March 1949
Parent company: Fiat Chrysler Automobiles

Abarth is a venture from the Italian city Turin. Its activity is mainly in production of sports cars on the basis of Fiat cars. The car make Abarth was named after Carl Abarth, who was born on the 15th of November, 1908. The general form of Abarth emblem represents a shield meaning strength and power, symbolizing struggle against difficulties and striving to become the best. Three colors under the company name: green, white and red, – are primary colors of Italian flag. The astrology insignia of Karl Abarth, Scorpio, complements two dominating colors- yellow and red, which indicate motor sport destination of the brand. Sport versions of Fiat Grande Punto are produced in Europe under Abarth logo.



Founded: 1992

The make of Pagani Automobili SpA created in the 1992 is far famed in Italy. It specializes in production of carbon fiber super cars Zonda having the most unusual look of all cars of the same group. The super car Zonda F is the most expensive and high-speed car in the world. The cars manufactured by the company Pagani Automobili SpA can be easily distinguished by their design, the high-quality assembly and superior road qualities.

Alfa Romeo


Alfa Romeo: the description of the logo
Founded: 24 June 1910
Parent company: Fiat Chrysler Automobiles

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The make history began in the 1905 with the plant for production of French cars Darracq. In the 1910, the plant was refocused on production of Italian cars A.L.F.A.. In the 1915, in consequence of the First World War, the reorganization of the company was undertaken; and Nicola Romeo, in whose honor the car Alfa Romeo had been called, took charge of the company. During the Second World War, the plant produced military autos. After the war, its attention was turned to sports cars. Alfa Romeo won races many times. Its cars are promoted as capacious reliable ones oriented towards complete comfort on roads. All the car functions are focused on satisfaction of a buyer’s requirements. The make has sport models. Now the make belongs to the concern Fiat Group. Its emblem is divided into two heraldic components: the cross in a white canvas is a symbol of Milan; and a green serpent devouring a man is a coat of arms of the Visconti dynasty.



Ferrari: the description of the logo
Founded: 13 September 1939
Parent company: Exor S.p.A., Piero Ferrari

The company appeared in the 1929. Before the 1947, it manufactured racing cars. Since the 1947, it began to produce road sports cars. Now the make belongs to Fiat. Ferrari emblem consists of several symbol components that were combined in a not random way. The riding horse originally loomed on the fighter of the known pilot during the First World War Francesco Baraka, who was an idol of youth of that time. Starting from July 1932, the black horse has already been drawn on every car Ferrari. The capitals of the team name are present on the logo. A little later, the rest of the emblem was thought through: the yellow background is a traditional Modena color and three stripes above mean national colors of Italy.



Fiat: the description of the logo
Founded: July 11, 1899
Parent company: Fiat Chrysler Automobiles

The make Fiat was set up in the 1899. Today Fiat is the largest carmaker, an owner of many other makes. In the 2011, the make was separated into 2 sectors: an automobile one and of industrial transport one. The abbreviation of Fabbrica Italiana Automobili Torino (FIAT) is placed to the center of the emblem. For a time, Fiat emblem acquired rounded or square shapes. For this moment, Fiat emblem is an alloy of outline of all the previous variants, the symbolism of which lies in reframe of the past experience, which became a bearing point for the dynamic development of the company.

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Lamborghini: the description of the logo
Founded: 1963
Parent company: Audi

It is an Italian car make, which belongs to the German company Audi AG. The brand was founded by Ferruccio Lamborghini in the 1963. The founder suggested the logo design: a bull in the center of the emblem. Lamborghini emblem means the sign of Taurus– Lamborghini was born exactly under it. All the models of the make received the bull and city names that were glorified in corridas. The company produces only high- price cars.



Founded: 29 November 1906
Parent company: Fiat Chrysler Automobiles

In translation from Italian, the word Lancia means “a spear”. The controlling block of the company’s shares belongs to the car concern Fiat. The company manufactures not only cars, but also cargo, special and military facilities. The unique emblem of this company was updated several times since the 1911 in its form and color. The steering wheel, the shield and the flag on a spear remained unchanged. The name of the company Lancia is depicted on the logo in original letters.



Maserati: the description of the logo
Founded: 1 December 1914
Parent company: Fiat Chrysler Automobiles

In the 1914, six brothers Maserati created their firm in Bologna. There is a statue of a bronze Neptune with a trident in the square of this city. The red and blue colors from the coat of arms of the city together with this trident were transferred to the emblem of the car maker. This brand plays very important role in development of sports cars, while its cars are sold in 61 countries of the world. The make Maserati manufactures business class cars and belongs to Fiat.

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