| Founded | Oct 30, 1963 |
| Founder | Ferruccio Lamborghini |
| Headquarters | Sant’Agata Bolognese, Italy |
| Parent | Audi |
| Owner | Volkswagen |
| Official Site | www.lamborghini.com |
| Official Facebook Page | www.facebook.com/Lamborghini |
Lamborghini is a luxury Italian automaker, which was established in 1963. Since 1994 the company is owned by Volkswagen Group. The sports cars and SUVs of the brand are sold worldwide, with the company having almost 150 dealership offices across the globe.
Meaning and History
The story of the Lamborghini Company is interesting on its own and deserves a separate telling. The brand was set up in 1963. First, the firm dealt with the creation of tractors and, by the way, does not still betray this kind of activity.
At the same time, off its first model Lamborghini 350GTV, it literally fought the path into the world of sports cars, having solidly carved out the niche in the production of the fastest and the most prestigious sport cars in the world.
The choice of colors of the Lamborgini logo holds a great resemblance to the Ferrari logo. In addition to this, the very shape of the emblem definitely reminds the Ferrari shield. Many experts consider it nothing but a coincidence. However, rumor has it that Ferruccio Lamborghini copied Ferrari logo on purpose and then inversed the color scheme just to prod Enzo Ferrari. Taking into consideration the longstanding enmity with Ferrari, this explanation seems reasonable.
Ferruccio Lamborghini was manufacturing tractors at the plant in the Italian city Santa-Agatha. Since 1963, he started to produce sport supercars. The firm changed its owners more than once. Today Lamborghini belongs to Audi.
The bull is depicted on its emblem, as on the family Lamborghini blazon. The choice of the bull has a reason behind it: in the neighborhood of the native village of Mr. Ferruccio Lamborghini, pedigree bulls were grown since long times. Therefore, Ferruccio chose this animal as a symbol of mechanical power.
It is important to emphasize that, in general, the topic of bulls and the corrida is extremely relevant for the company and the majority of novelties receive their name in honor of some winners of the corrida. Gallardo, Murcielago are names of bulls victorious in different years.
1952 – 1963
The very first badge, used by the Italian automaker before getting its official current name, was introduced in 1952. It was a clean geometric badge, drawn in thin straight black lines, making up a pyramid, with three triangles facing frond. In each of the outlined triangles, there was a capital letter of the company’s abbreviation, “FLC”. The letters were also set in black and white.
1961 – 1963
The redesign of 1961 has created a more modern and confident logo for the famous automaker. The triangular shape was kept, as well as the overall concept — the main badge made up of three small triangles with letters on each. However, now they are solid black, with a thick gray outline, and the letters turned white, being set in a bolder sans-serif.
1963 – 1972
After the official foundation of the Lamborghini brand, the new logo was introduced in 1963. It was a classic crest, placed above the enlarged cursive logotype in a very elegant bold, and sharp typeface, with the letters drawn in light-gray. As for the crest, it featured a solid dark-red background, with a black and white Taurus drawn on it. To support the bull image, the crest was outlined in black and white.
1972 – 1974
The redesign of 1972 has kept the bull as the central element of the Lamborghini badge, but slightly refined its contours, and switched the color palette of the logo to black and gold. The lettering has moved from beyond the crest to its upper part, being written in the uppercase of a modern sans-serif typeface in black letters over a narrow gold banner.
1974 – 1998
In 1974 the Lamborghini badge was redesigned again. The crest was redrawn flatly, using only black lines for both the bull and the slightly arched sans-serif inscription, placed above the animal on the crest. The graphical emblem was accompanied by an enlarged extra-bold wordmark in the title case of a modern sans-serif typeface.
1998 – 2024
In 1998 the Italian automaker decided to come back to the black and gold color palette, with the glossy gradient black crest having a voluminous golden image of a bull in the center, and the uppercase gold lettering along its upper border. The Taurus and the inscription are supported by a sleek golden frame of the crest.
2024 – Today
The redesign of the Lamborghini visual identity, held in 2024, has introduced a refined version of the famous Taurus badge: the Bull was redrawn in thick golden lines of a lighter shade, and now it is a contoured; not a three-dimensional image. The symbol of the car brand is set in the center of the black crest, which is outlined in a thin golden frame, and is accompanied by an uppercase medium-weight lettering on top, which is set in the same family font as the previous logotype; but in its lighter version.
Symbol
The Design of the black-gold symbol was offered by the company founder, Ferruccio Lamborghini, as well as the bull situated in its center.
The symbol of Lamborghini cars, the ropeable bull, is interpreted differently. However, both interpretations quite combine with each other and, most probably, together became the cause of its origin.
So, on one hand, the bull symbolizes the “agro-industrial” past of the company. On the other hand, the bull was the zodiac symbol of the firm founder Ferruccio Lamborghini. He was the Taurus by horoscope.
There is also a legend, which runs that Lamborghini supposedly duplicated the Ferrari shield and then changed colors into black and golden one to score a point of Enzo Ferrari. As the chief participants of this incident left us long ago, probably there is no way to find out if it is the truth.
Color
The gold color in the Lamborghini logo features excellence and rich tradition of the automaker. The black color signifies its power, prestige, integrity, and style.
Emblem
Today the cars with the Lamborghini emblem are the sign of the success in life. Its models become more perfect and always remain in the spirit of the time. Advanced achievements are used in the design of each emblem.
The Lamborghini Company has large plans for the nearest future. Not so long ago; it launched a “mad” Huracan with the rear wheel drive, and many admirers of the make began to wait for the appearance of the similar version of Aventador. All the future modifications of the supercar Aventador will be fit with the all-wheel-drive system. By the way, the design of other rear wheel drive cars is conducted in the company. It is interesting that an idea about the crossover Urus with the drive rear axle was not rejected.
Of other novelties, a certain race car under the sensational name Centenario, which the Italians will show in Geneva in the spring of 2016, is expected. According to the rumors, it will be a slightly modified Huracan, but it will appear with the Aventador engine, and its production will be limited to twenty copies.
It has recently become known that the present owner of the Lamborghini brand can get rid of it.