| Founded | 2014 |
| Founder | He Xiaopeng Xia Heng He Tao Yang Chunlei |
| Headquarters | Guangzhou, Guangdong, China |
| Official Site | www.xpeng.com |
XPeng, a Chinese electric vehicle (EV) manufacturer, operates primarily in China. Founded in 2014 by He Xiaopeng, XPeng has gained traction in the EV market with its innovative technologies and competitive pricing. With headquarters in Guangzhou, the company operates in major cities across China, offering a range of electric vehicles aimed at providing sustainable transportation solutions.
Meaning and History
XPeng, founded in 2014 by entrepreneur He Xiaopeng, emerged as a prominent player in the Chinese electric vehicle (EV) market. Initially focused on developing intelligent electric vehicles, XPeng quickly gained recognition for its cutting-edge technologies and innovative approach to mobility. The company’s early milestones include the launch of its first production model, the G3 SUV, in 2018, followed by the introduction of the P7 sedan in 2020. These vehicles showcased XPeng’s commitment to delivering high-performance EVs equipped with advanced autonomous driving capabilities.
XPeng’s dedication to research and development, coupled with strategic partnerships, propelled its growth in the competitive EV landscape. The company secured investments from prominent backers, including Alibaba and Xiaomi, enabling it to expand its manufacturing capabilities and invest further in technology development. By leveraging artificial intelligence and data analytics, XPeng continues to enhance the capabilities of its vehicles, striving to redefine the future of smart mobility.
As of its current position, XPeng remains a key player in the global EV market, with a growing presence beyond China’s borders. With ongoing advancements in autonomous driving technology and a commitment to sustainability, XPeng is poised to continue shaping the future of electric mobility on a global scale.
2014 – 2021
Introduced in 2014, the initial XPeng logo remained in use for seven years, marking the brand’s early identity. This logo featured a distinctive black-on-white design where the letter “X” was replaced by a unique graphic composed of four identical sections. Accompanying this symbol was the brand name in a bold, custom sans-serif font characterized by sharp terminations at the ends of each letter. This design element added a sleek and contemporary flair, aligning perfectly with the company’s core values and modern aesthetic.
2021 – Today
The 2021 revamp of the XPeng logo preserved its iconic styling while introducing subtle yet impactful modifications. The most notable change involved the graphic “X,” which evolved into an independent symbol. This new emblem, resembling two symmetrical “butterfly wings,” is now positioned above the “XPENG” wordmark in all caps. The typeface underwent a transformation as well, with the character strokes becoming slimmer and the overall letter contours broader. The letter “P” retained its open contour, whereas the “G” received a more pronounced redesign in its shape.