|Founded||4 November 2015|
|Genesis headquarters||Seoul, South Korea|
|Owner||Hyundai Motor Group|
|Genesis parent||Hyundai Motor Company|
|Genesis official website||www.genesis.com/en
Who makes Genesis?
Genesis is a luxury line created by the South Korean car maker Hyundai (like Honda’s Acura or Nissan’s Infiniti). According to car market analysts, Genesis targets approximately the same market position as Lexus, but in fact its closest rivals are Mercedes-Benz S-class and BMW 7 series.
Hyundai revealed its plans to create a Genesis division at the end of 2015, and only a couple months later, in January 2016, the company unveiled its first car, the G90 luxury sedan. The 3.3-liter, twin-turbocharged V-6 engine was offered in 2 packages.
For this line, the existing 2nd-generation sedan Genesis was rebranded the ‘G80’, and the Equus sedan was renamed ‘G90’. By 2020, Hyundai is going to have 6 cars in its Genesis range. In addition to the models mentioned above, there will be a new luxury sedan, a sports coupe, and 2 SUVs.
Where is Genesis made?
Hyundai Genesis is assembled at the Hyundai Ulsan Plant in South Korea, starting with the very first generation, to the current models. According to the company, its Ulsan Plant is the world’s largest automobile plant. In fact, it’s a cluster comprising 5 standalone Genesis manufacturing plants, and additionally an engine and transmission plant. It has an export shipment dock, and also sites that are specially designed for test drives and crash tests.